Texas jewelry designer Kendra Scott partners with Barbie on new collection

Kendra Scott is increasing into the world of popular culture with her new jewelry collection: The Texas jeweler introduced its first partnership with longtime doll producer Barbie final week.

The jewelry assortment contains six items that function the enduring sizzling pink related with the Barbie model and the jewelry designer’s silhouette pendant, highlighted in its well-liked Elisa necklace.

This partnership comes as the 2 woman-focused manufacturers have a good time particular anniversaries this yr. The Barbie model is commemorating the sixtieth birthday of its Dreamhouse playset, and Kendra Scott marked its twentieth anniversary in February.

Jewelry designer and Texas entrepreneur Kendra Scott started her namesake enterprise promoting earrings from her Austin residence. The model now operates greater than 100 shops internationally that promote a wide range of jewelry and equipment, together with watches and bands for the Apple Watch.

“Barbie x Kendra Scott draws from a desire to help women feel confident, powerful and capable of anything that we set our minds to,” Scott stated in a news launch. “Growing up, Barbie taught me that beauty comes in many forms, and most importantly, to pursue my passions.”

The new collection was impressed by the themes of friendship, style and “being a force for good,” stated Coree Proctor, a supervisor on the Kendra Scott retailer in Southlake.

“I think it’s a collection anyone could appreciate. Barbie is an ultimate icon that brings up a lot of feelings for everybody,” she stated. “We’ve all had a Barbie or know somebody that had one.”

Kendra Scott teamed up with Austin-based blogger Emily Travis on a capsule bridal collection earlier this yr, and the designer continued to make headway into the bridal jewelry trade by adding engagement rings to its collection in May.

The six-piece Barbie collection is priced from $65 to $250. Most of the items come within the “hot pink drusy” coloration, however there’s some selection in hue. The smaller earrings are available in pink opal, whereas the chain bracelet options pink crystal baguette stones.

Proctor stated she appreciates the newly designed Elisa multistrand necklace from the Barbie collection for its versatility. This necklace is double-sided, and the again of the pendant reveals the phrase “Barbie” within the doll model’s trademark font.

In an effort to additional its mission of empowering girls, Kendra Scott is donating 20% of every Barbie Everlyne friendship bracelet buy to the social nonprofit Girls Inc., which is funded partially by the Barbie Dream Gap Project. The charity strives to supply management alternatives to ladies between the ages of 5 and 10.

Kendra Scott’s Barbie-inspired jewelry is obtainable on a restricted foundation, and each bit is available in customized pink pouches designed for the mission. The collection can also be out there for buy online.

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