Friday, May 3, 2024

Ralph Lauren in LA unites TikTok stars and Hollywood A list



On Thursday evening, 200 celebrities, social media stars and vogue influencers gathered at The Huntington Library, Art Museum and Botanical Gardens in San Marino, Calif, to rejoice Ralph Lauren’s debut in Southern California. The occasion included a runway present and seated candlelit dinner the place waiters served visitors the model’s signature Polo burger and different delicacies from the corporate’s eating places.

Ralph Lauren has at all times represented a sure kind of East Coast luxurious. Many of the model’s appears on show Thursday evening would have been proper at residence at a Connecticut nation membership, however the occasion additionally signified a recognition of California’s ascendance in tradition.

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Los Angeles is the place generations of individuals have gone to chase their desires of Hollywood stardom. But now, it’s additionally the place individuals go to make it huge on the web. Internet tradition has subsumed mainstream tradition, and visitors on the occasion represented a mixture of the outdated world and the brand new.

“We’re in such unprecedented times, not knowing where social media is going to take us and how it’s going to evolve,” stated Amelie Zilber, a Gen Z actress, mannequin and social media star, “but Los Angeles is full of opportunity and I think that’s why everyone is looking at Los Angeles as the place to be.”

Celebrities like Ashton Kutcher, Mindy Kaling and John Legend sat on plush benches whereas greater than 100 fashions showcased items from the complete World of Ralph Lauren Spring 2023 assortment.

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The vogue present itself had a distinctly California vibe. The artist Sia’s rendition of “California Dreamin’” blared over the runway earlier than fading to Neil Diamond’s well-known bicoastal anthem “I Am … I Said,” with lyrics like: “I’m New York City born and raised, but nowadays I’m lost between two shores. L.A.’s fine, but it ain’t home New York’s home, but it ain’t mine no more.”

The garments, from Ralph Lauren Collection, Purple Label, Double RL, Polo Ralph Lauren and childrenswear painted an image of an idealized California life the place one would possibly hop from browsing in Malibu, to brunch in Beverly Hills, to a film premiere reception in West Hollywood. It was the primary time Lauren had proven all traces collectively since his fiftieth anniversary present in Central Park in New York in 2018.

The model has an extended historical past of dressing Hollywood heavyweights, a lot of whom have been there to assist the designer. Jennifer Lopez and Ben Affleck have been there dressed in black. Diane Keaton was sporting her signature go well with look with a black prime hat. Jessica Chastain, Laura Dern, Lily Collins and Chris Pine mingled with one another on the Huntington Library’s tiled patio.

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“I have always been inspired by the natural beauty, the heritage, and glamour of the West Coast of America,” Ralph Lauren, chief artistic officer of the Ralph Lauren company, stated in an announcement. “California has always been a land of dreams and contradictions — rugged coasts and red carpets … I have always believed in — a mix of grit and glamour, energy and inspiration.”

After the present, visitors have been escorted right into a lush rose backyard for a seated dinner. “It’s pretty surreal,” stated Noah Beck, a 21-year-old actor and TikTok star. “If this show represents L.A. fashion then L.A. has a bright future. Having Ralph Lauren come for their first showing in California is amazing, and at this venue too.”

Emily Mariko, a TikTok star well-known for her recipe movies, was dressed in a brilliant pink costume and seated close to Blake Gray, a Gen Z mannequin, actor and social media star. The younger celebrities have been taken with the posh of the expertise, which a number of stated felt like a departure from the standard L.A. occasion. It was clear Ralph Lauren had efficiently hooked the following technology of stars on the garments too.

“I’m a sucker for suits,” Gray stated, “and Ralph makes the best suits hands down. I was a huge fan of the cowboy hats and the boots too, coming from Texas I’m definitely going to have to buy a few things.”



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