MIAMI – Lionel Messi has gained futbol’s greatest prize. He’ll now be a part of soccer’s greatest day.
The Inter Miami celebrity, World Cup champion and international football icon will headline a Super Bowl ad for Michelob Ultra, the logo introduced Thursday. A teaser to what’s going to be a 60-second spot displays Messi ordering a lager as he walks up to a bar, and his response when the faucet stops pouring.
It’ll be Messi’s first Super Bowl business and provides to his large promoting achieve in the U.S. and globally. The recreation is on Feb. 11 in Las Vegas.
His partnership with Michelob Ultra’s dad or mum corporate, Anheuser-Busch, started in 2020. The Super Bowl spot is a part of the beer’s sizable funding in football. The ad follows the logo being printed as the worldwide beer sponsor of this summer time’s Copa America.
It’s additionally anticipated that Ultra will spouse with the boys’s World Cup when it comes to the U.S., Canada and Mexico in 2026 — when Messi and Argentina will goal to shield their identify.
Messi is a advertising and marketing dream with large manufacturers equivalent to Adidas, Gatorade, Hard Rock International, Royal Caribbean and Apple TV all concerned with him. His social media footprint is gigantic, with just about 500 million followers on Instagram.
Anheuser-Busch robotically spends thousands and thousands on Super Bowl commercials; closing yr’s recreation introduced an asking worth of up to $7 million for a 30-second spot, with firms paying it to be on U.S. promoting’s greatest level and with hopes of achieving an anticipated target audience of greater than 100 million.
The beverage large had a Michelob Ultra spot as a part of closing yr’s Super Bowl lineup, additionally with a sports activities theme — it was once set at Bushwood Country Club, the fictitious nation membership in “Caddyshack,” and starred tennis nice Serena Williams, former Dallas Cowboys quarterback and present TV analyst Tony Romo, Miami Heat standout Jimmy Butler, golfer Rickie Fowler, football participant Alex Morgan and boxer Canelo Alvarez.
Messi has greater than 800 objectives in his occupation for membership and nation, making him some of the largest scorers in the game’s historical past. He scored two times in the newest World Cup ultimate in 2022 that Argentina gained towards France on penalty kicks.
Messi is a four-time Champions League winner, an Olympic gold medalist and has been a part of 44 trophy wins general, regarded as probably the most in football historical past.
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