Alcoholic drinks and their non-alcoholic counterparts generally come with an appealing profit margin for bar and restaurant owners. Adding to and improving upon your existing drink menu, or creating one if you currently use just a small section of your regular menu for drinks, can greatly augment sales. Whether you hope to build on an already successful part of your business or your restaurant’s professional bar tools seem to be gathering dust in the corner, refurbish your drink menu with these useful pointers.
More Than Just Drink Recipes
While your drink recipes and the resulting flavors are key, the promotion methods that you use on your menu and the range and quantity of choices that you present contribute fundamentally to your success. Strike a balance between hot and cold drink choices. Include punches, milkshakes, and frozen drinks. Write mouth-watering descriptions using adjectives like “steaming,” “refreshing,” and “frothy.” Take inspiration for drink names from your locale or individual culinary style. For an ultra-personal feel, name favorite drinks after family or staff members. This course of action grabs clients’ interest and often increases sales. If your restaurant carries a wine list, add several different years and brands of each of red, white, and rosé varieties of wines. Unless you employ a sommelier, make “for the most favorable experience, order with… ” recommendations directly on your food menu. Another excellent technique for enhancing your restaurant or bar drink menu is to update your presentation. Serve drinks in attention-getting styles of high quality shooter glasses and other glassware. The style of your bar tools and accessories should harmonize with the atmosphere of your restaurant or bar.
Personalized Alcoholic Drinks
Distance your restaurant or bar from the competition by making your drinks, particularly alcoholic drinks, more vibrant and personal than those of any other business. Employ a wide range of colors, sometimes including layers of varying colors within the same shot glass for. Contrast your drink styles by using infusions that you and your staff invent yourselves as well as specialty liqueurs. Theme drinks and other novelty drinks provide a compelling foundation for promotions on special events, particularly holidays.
Your clients will be eager to order more than ever when they witness the creative flair and enviable selection of your new drink menu, along with the customized and stylish equipment in which you serve it. Enjoy watching sales climb as your customers enjoy their new favorite place to get drinks – yours.