Dallas Mavericks become jersey sponsor for Dallas Wings

The Dallas Mavericks and Dallas Wings introduced a historical partnership Sunday afternoon that will make the Mavericks the jersey sponsor for the Wings. The deal makes the Wings the primary group within the WNBA to conform to a jersey sponsorship with an NBA team.

The jersey patch will function the Mavericks emblem, in addition to the “Girls Empowered by Mavericks” or GEM emblem, which is a program created by means of the NBA group. The program was once created to “inspire and empower young females through the use of physical activity as a backdrop to their development and success,” in step with the group’s joint commentary.

“The Mavericks have worked hard to build the best youth-focused programming in the NBA,” Wings President & CEO Greg Bibb stated within the group’s statement. “We are incredibly proud to partner with their organization to extend and expand the GEM program’s reach throughout North Texas.  We are grateful to Cynt Marshall, Mark Cuban and the Mavericks leadership for their commitment to this innovative sponsorship and we look forward to working with them to empower girls through the sport of basketball.”

The emblem will start to seem at the Wings jerseys as early because the group’s Sunday afternoon sport in opposition to the Chicago Sky. 

“The Dallas Mavericks are proud to work alongside our local WNBA team, the Dallas Wings, to further the empowerment of young girls in North Texas,” Mavericks CEO Cynt Marshall stated. “We see GEM participants as the talent pool to represent future women in sports, business and other careers, and we are emboldened to move the needle towards female representation and equality.”

In addition to the jersey sponsorship, avid gamers and coaches at the Wings can even participate in GEM methods which incorporates basketball camps to assist ladies throughout North Texas.

With the Wings changing into the primary group within the W to obtain a jersey sponsorship from an NBA group, it might open the door for extra partnerships like this one day.