HONG KONG – Chinese search engine and synthetic intelligence company Baidu on Tuesday unveiled a brand new model of its synthetic intelligence style, Ernie 4.0, claiming that it rivals fashions akin to GPT-4 within the U.S.
Baidu’s CEO Robin Li demonstrated Ernie 4.0 on the company’s annual Baidu World convention in Beijing. He stated the style has completed comprehension, reasoning, reminiscence and era, which makes use of algorithms to provide and create new content material.
Li stated that Ernie 4.0 used to be in a position to know complicated questions and directions and practice reasoning and common sense to generate solutions to questions.
“It is not inferior in any aspect to GPT-4,” Li stated, pointing out that the newest style used to be “significantly improved” in comparison to its authentic Ernie Bot style.
In a reside demonstration, Li brought on Ernie 4.0 to generate promoting fabrics together with promoting posters and a advertising video. He additionally requested Ernie 4.0 to get a hold of a martial arts novel entire with characters with quite a lot of personalities.
Baidu is a leader amongst a slew of Chinese firms racing to get a hold of synthetic intelligence fashions, after OpenAI’s ChatGPT took the arena via typhoon closing yr. Beijing sees synthetic intelligence as a key trade to rival the United States and goals to develop into an international chief via 2030.
Beijing-based Baidu began off as a search engine company and during the last decade has invested closely in synthetic intelligence generation akin to self sustaining riding and extra not too long ago, generative AI to stick aggressive.
The company’s Hong Kong-listed stocks fell 1.7% Tuesday following the announcement.
Baidu offered its Ernie Bot in March. In August, it made the style to be had to the general public.
Ernie 4.0 isn’t but to be had to most people however some other people were invited to check out it.
Li stated Baidu plans to include synthetic intelligence generation into its search engine, maps and cloud force services and products, and its industry intelligence choices for undertaking consumers. He didn’t give a timetable for that.
The generation can develop into how sure merchandise paintings. Baidu’s search engine would possibly generate a custom designed solution to a question as a substitute of simply offering a listing of effects and hyperlinks.
China has not too long ago sought to control the generative AI trade, requiring firms to hold out safety opinions and procure approvals sooner than publicly launching their merchandise. Companies that supply such AI services and products will have to additionally agree to executive requests for generation and information.
The U.S. does now not have such laws.
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