Sunday, May 5, 2024

What a fashion stylist does in a workday



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Welcome to The Work Day, a sequence that charts a single day in varied girls’s working lives — from gallery house owners to stay-at-home mother and father to chief executives. In this installment, we hear from Ashley Afriyie, a fashion stylist and guide who recorded a workday in June.

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Job title: Fashion stylist and PR model guide

Previous jobs: I began my profession in fashion magazines with a number of internships at fashion magazines together with Vogue, Teen Vogue and Marie Claire U.Ok. (I studied overseas in London). I ended up because the fashion editor at Marie Claire U.S. proper after graduating faculty. I used to be at Marie Claire for 3 years earlier than utterly switching profession paths into public relations and particular occasions.

I’ve spent over a decade working at among the world’s top-flight companies and organizations resembling Gucci, IMG/WME (Endeavor) and Saks Fifth Avenue. My longest stint was six-plus years at Saks Fifth Avenue in company on their experiential advertising and particular occasions crew.

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What led me to my present function: Full transparency — it was the pandemic that led me to my present function as a fashion stylist assistant and fashion PR model guide. Before covid, I used to be working full-time at a small advertising company as a senior account director for particular occasions and experiential advertising. Our purchasers included Athleta, Hermès and Drunk Elephant, to call a few. When the pandemic hit, my function was terminated as a result of all occasions had been canceled.

During this time, I needed to take a step again and determine my subsequent transfer. I began reconnecting with a lot of former colleagues and pals and selecting up freelance jobs as stylist assistant and consulting fashion PR companies. I now work as a fashion guide, and my providers embrace styling, being a superstar stylist assistant and being a freelance publicist, consulting for fashion manufacturers and jewellery purchasers and companies.

How I spend nearly all of my workday: When I’m targeted on superstar styling, my day is spent on emails all day coordinating and dealing intently with among the most main fashion homes and types in the world. Additionally, I spend my time going to market appointments hosted in the designers’ showrooms in the beginning of every season to ensure I’ve the most recent intel and information for the present season’s assortment.

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6:20 a.m.: Surprisingly, I don’t depend on an alarm! I instantly begin to e-mail my European fashion manufacturers and home PR contacts as a result of they’re a good 5 to 6 hours forward of me. I’m checking in with them on the standing of the runway appears that the stylist I’m working with has secured the garment for the pink carpet, photograph shoot, press occasion, and so forth. we’re requesting them for.

7:30 a.m.: I normally do a group class exercise — Barry’s or SoulCycle. When I don’t do both class, I am going to my native fitness center to work out with my favourite coach, Gabby.

8:45 a.m.: I’m again at my house for breakfast. I signal again on-line and begin emailing my NYC fashion PR contacts and ship emails for one more hour.

10 a.m.: Arrive on the fashion studio to prep for our consumer styling becoming that day. I’m in our fashion closet reviewing all of the designer samples which have arrived in the studio to ensure we obtained all the pieces we requested from our stylist market boards is there. I ask my interns, “Did we receive the Chanel, Prada, etc. look? Did the Dior team send the shoes for this look as shown on VogueRunway.com? Have we checked all the tracking for FedEx, UPS and DHL to make sure everything has arrived?”

11 a.m.: The stylist and I’ve what we name a run-through. All the questions I ask our interns are confirmed with standing updates. We are actually modifying out appears we don’t suppose will work for this consumer. It might imply it doesn’t match our imaginative and prescient, it’s too small, and so forth. There are many causes an outfit is edited out.

12 p.m.: Run-through is full, so I’m now emailing my Los Angeles fashion PR contacts as a result of it’s now 9 a.m. their time and most of them are simply getting (however in L.A., they take their morning hike and wholesome juices very critically, so I normally don’t hear again from them till 10 a.m. their time).

12:45 p.m.: I squeeze in a fast chew.

1 p.m.: Our consumer arrives for her becoming. This actress has a number of press and pink carpet occasions to advertise her newest film, so she wants a number of outfits.

3:30 p.m.: We drop off samples from our becoming.

5 p.m.: Head again to the studio to wrap up the top of the day with extra emails; we’re already engaged on one other becoming date. Then I head house to relaxation a bit.

6 p.m.: Drinks and dinner with a fashion PR acquaintance who’s now a buddy (this occurs a lot).

9 p.m.: Finally house! I’m now studying on my Kindle app in mattress.

10 p.m.: Lights out! I survived one other day in the land of fashion tomfoolery.



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