SAN ANTONIO – The UTSA Roadrunners are in search of a large win subsequent week — off the field.
The college introduced the “Everyone W1NS” marketing campaign, asking scholars to vote on a suggestion to increase student athletics charges to lend a hand Roadrunners athletics compete one day.
“You look at any great institution — it has a great athletics program, and we’re really the front porch of the institution,” stated Dr. Lisa Campos, UTSA’s director of athletics.
Undergraduate scholars these days pay $20 in keeping with credit hour for athletics. The fee is capped at 12 hours, which means a present full-time student will pay $240 in student athletic charges in keeping with semester. If the proposal passes, the volume in keeping with credit hour would increase to $21.50. It’s $18 extra in keeping with student, bringing the semester overall to $258.
Under the proposal, the fee would additionally increase by means of $1.50 for the following 5 years, which means a full-time student would pay $27.50 in keeping with credit hour by means of the beginning of the 2027-28 college 12 months.
“We talked to student leaders, we talked to students on campus and we were really cognizant of cost inflation, all those things, and $1.50 did feel like the right amount for our students,” stated Campos. “This fee hasn’t been increased since 2011. It was voted on in 2007 to increase through 2011. And really, what the students are paying now at $20 a credit hour equates to the spending power of $27 a credit hour.”
UTSA made the leap to the American Athletic Conference this summer time. Of the 9 public colleges within the convention, UTSA is 5th on the subject of annual student charges.
But, in accordance to UTSA, the college has the 3rd lowest working funds within the convention. UTSA is eleventh out of 13 colleges with a complete working funds of $39.1 million.
SMU, which is leaving for the ACC, has a $79.4 million funds. Temple, USF and Memphis are far and wide $60 million.
Student charges account for 35% of the UTSA athletics funds, and the college hopes this funding can keep them competitive with different colleges within the league.
Campos famous right through an interview with that the athletics division does no longer have get admission to to state-appropriated investment and self-generates its earnings.
“We do that through ticket sales, through sponsorships, through philanthropic gifts,” stated Campos. “There is concern about ‘How do we continue to thrive on the academic side? How do we continue to thrive on the athletic side?’ Both can happen at the same time. There are two different pockets funding models. Academic gets their funding. Athletics generates our funding.”
UTSA scholars will vote at the proposal on Oct. 25 and Oct. 26. If it passes, it is going to cross into impact by means of Spring 2024.
Campos feels assured this marketing campaign will lend a hand the Roadrunners keep competitive and upload to the game-day revel in for everybody.
“Last year alone, our total audience through athletic events was 5.5 billion. That is 5.5 billion folks who learned about UTSA through athletics. The ad equivalency value to that was over $200 million, through all of the visibility and exposure athletics gave to this institution,” stated Campos.
The student athletics fee is used to reinforce UTSA’s 17 Division I girls’s and males’s sports activities techniques. A just right quantity of the funds is going to crew shuttle and residential match prices.
The proposed athletics fee increase may even cross towards techniques corresponding to SOSA, Rowdy Crew, ROTC, and UTSA Cheer, in addition to increasing the Classroom to Career Training program. The funds does no longer come with any athletics charges allotted for coaches’ salaries.
“Society places a high value on sports, so how do we capitalize on that for the rest of the 36,000 students who come to UTSA? We do that by providing brand recognition and building our brand, adding value to your degree,” stated Campos.
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