Saturday, May 4, 2024

TikTok tries to sell ‘Project Texas’ as it fights for survival in the U.S.


TikTok is happening the offensive in Washington, D.C., in a stepped-up effort to counter calls to ban the app in the U.S. over its Chinese possession. 

Senior executives at the well-liked video app and their lobbyists have been briefing members of Congress, educational researchers, suppose tank writers and others a few $1.5 billion effort that they name Project Texas, laying out particulars of how TikTok believes it can tackle the considerations of people that see it as a safety menace, in accordance to individuals who mentioned that they had been briefed and media reviews about the lobbying. 

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Some of the particulars appeared Thursday on the security blog Lawfare, the place two individuals offered a rundown of what they mentioned they heard at one TikTok briefing final week. 

Matt Perault, one among the co-authors of the weblog submit and the director of the Center on Technology Policy at the University of North Carolina at Chapel Hill, mentioned that a lot of the political debate round TikTok has been rooted in guesswork, and that the briefing was an opportunity to hear the firm put ahead specifics. 

“The debate should be grounded in the realities of the planned operations rather than in speculation about what those plans may be,” Perault mentioned in a cellphone interview. 

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He mentioned his heart has obtained funding from TikTok, however that he had no view on whether or not TikTok’s assurances have been passable. He mentioned he noticed his position in the briefing as an opportunity to hear particulars that he and others may move alongside to the public. Some particulars have been additionally reported by The New York Times on Thursday and earlier this month by The Wall Street Journal

TikTok didn’t instantly reply to requests for touch upon its lobbying push Thursday. 

TikTok is dealing with the most critical menace to its U.S. operations since 2020, when then-President Donald Trump tried to ban the app and misplaced in courtroom. Some governors have banned TikTok on state pc networks, together with at public universities; Congress final month voted to ban TikTok from federal government devices; and this week Sen. Josh Hawley, R-Mo., resurrected the thought of a complete nationwide ban

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It’s all a part of a strategy by China hawks and other TikTok critics to step by step fence in TikTok and make it troublesome or inconceivable for individuals to entry the app in the U.S. 

And TikTok’s troubles have solely deepened just lately after reviews about its staff surveilling journalists at Forbes and about its China-based staff accessing U.S. consumer knowledge. 

It’s not clear whether or not TikTok’s newest effort in Washington will make a distinction, however it represents a change in technique for TikTok as it continues multiyear negotiations with the Biden administration on a possible safety settlement to allay safety considerations. 

“We have shifted our approach,” Erich Andersen, the normal counsel of ByteDance, the Chinese proprietor of TikTok, advised the Times. 

Some of TikTok’s critics say they resent how simply the firm has grown its lobbying presence in Washington by paying for top firms

“China’s strategy is: Seduce with money and reinforce with retaliation and intimidation,” mentioned Keith Krach, a former below secretary of state in the Trump administration and former CEO of tech firm DocuSign. 

A key companion of TikTok is the U.S. computing large Oracle, which has its headquarters in Austin, Texas, the place TikTok might select to home the knowledge of its U.S. customers. The code title “Project Texas” turned public final yr. Oracle didn’t instantly reply to a request for remark Thursday. 

Among the particulars disclosed by TikTok is that it will create a board of administrators to oversee a brand new subsidiary centered on the safety of U.S. knowledge, with TikTok nominating the administrators and U.S. authorities officers reviewing the names, in accordance to the Lawfare weblog submit. 



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