Tiger Woods draws opinions from fashion world after unveiling of his Sun Day Red apparel line

LOS ANGELES – Tiger Woods may nonetheless be donning his acquainted pink polo blouse, however the iconic golfer has taken a daring bounce ahead with a brand new emblem and clothes line partnering along a unique corporate that would lift his fashion id.

Woods introduced his lifestyle brand Sun Day Red on Monday night the day after the Super Bowl and right through the center of Hollywood’s awards season. He’s transitioning to the following section of his occupation with TaylorMade Golf after he parted ways with Nike after 27 years.

Some within the fashion group imagine Woods can live to tell the tale with out wearing Nike’s common swoosh on chest. He’ll now have emblem of a tiger with 15 stripes, signifying his 15 championship titles, along side apparel that incorporates cashmere hoodies, graceful sweaters and sneakers with his logo’s identify etched on them.

“I thought it was very refreshing to see him kick off this new chapter,” mentioned Allen Onyia, co-founder of UpscaleHype, a social media account that chronicles fashionable famous person wardrobes. “The brand has a lot of potential, with Tiger being the face of it, and the machine pushing it. I have nothing but positive thoughts.”

Onyia mentioned Woods made a smart decision via branching out right into a marketplace past {the golfing} realm — particularly after the golfer made his personal imprint within the recreation through the years with his signature cap, graceful pink polo and trousers.

“The key thing that they’re trying to do is separate it from just becoming a performance brand,” he mentioned. “They’re tapping into the lifestyle market, adopting different fabrics, textures and showing how it can still be functional. They’re tapping into premium quality, but not losing the performance aspect as well. I’m excited to see the marriage of the two.”

Woods, 48, felt now is the right time to make the transition during the twilight stage of his career because he’s no longer a “kid anymore.” He’s worn pink on Sundays all through his occupation after his Thai-born mom, Kultida, recommended that the colour instilled energy in him.

“Releasing his new collection two days after the Chinese Lunar New Year speaks volumes to me about how Tiger and his team are embracing this new move positively post Nike,” said Angela Watts, the founder of Atlanta Fashion Week. Woods’ mother once referred to her ancestry as Thai, Chinese and Dutch.

Watts said the premium materials reflect a commitment to both style and functionality, catering to the demands of modern athletes and fashion enthusiasts.

“His collection showcases thoughtful details such as subtle logo placement,” she said. “The bold hue exudes confidence and power, while the impeccable tailoring ensures a sharp, polished look.”

TaylorMade plans to first launch online the apparel line for men on May 1 in the United States and Canada. The website has already gone live with the hopes of expanding into other markets across the globe. The company wants to add lines for women and children.

Woods already had a deal with TaylorMade for clubs and with Bridgestone for the golf ball.

“The biggest challenge we have is being able to build enough of this incredible product to service the amount of demand we anticipate with this,” said TaylorMade CEO David Abeles. “But we’re going to do this. And like the rest we’ve performed traditionally, we’ll proceed to verify high quality is precedence No. 1, design is leading edge and in the end this meets the taking part in wishes of Tiger and the way of life wishes of everyone that wears the logo.”

Watts mentioned Woods timing is just about very best. His announcement comes a couple of days ahead of he’s taking his 2024 debut within the Genesis Invitational at Riviera, a signature tournament at the PGA Tour. It additionally got here between the Masters and the PGA Championship.

“If the function is to seize the eye of a broader target audience and leverage the media buzz surrounding those primary occasions, the timing is favorable,” Watts said. “His collection has smart designs and undeniable versatility. The collection is sure to resonate with fans of both golf and fashion.”