Texas Pete is a well-liked sizzling sauce model that, through the years, has expanded its merchandise to incorporate a variety of different sauces (like sriracha, honey mustard, and salsa).
But now, one man from Los Angeles, California has filed a category motion lawsuit towards the model for supposed false promoting after studying that the new sauce is not from Texas in any respect. Instead, it comes from North Carolina.
WGHP-TV first reported on the story, explaining that the person, Philip White, purchased a $3 bottle of Texas Pete sizzling sauce in September of final 12 months at a Ralph’s grocery retailer.
According to court documents, “In making his purchase decision, White relied upon the language and images displayed on the front label of the Product, and at the time of purchase understood the Product to be a Texas product…Had White known the Product was not made in Texas, he would not have purchased the Product, or would have paid significantly less for it.”
The go well with additional described the individuality of Texas meals and flavoring earlier than it prompt that the model “trades on the reputation and fascination of Texas by giving consumers the impression that its Products are Texas-made, when the truth is, there is nothing ‘Texas’ about them.”
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In actuality, Texas Pete was created by the Garner household in North Carolina, the place the model remains to be based mostly, as said on the about page of the Texas Pete web site.
The firm behind Texas Pete, Winston-Salem-based T.W. Garner Food Co., has till Nov. 10 to reply.
The firm instructed WGHP-TV in an announcement: “We are aware of the current lawsuit that has been filed against our company regarding the Texas Pete® brand name. We are currently investigating these assertions with our legal counsel to find the clearest and most effective way to respond.”
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story by The Texas Tribune Source link