(The Center Square) — A state lawmaker has proposed two items of law he says would bolster the Georgia Fair Business Practices Act’s consumer protections.
“One reason many consumers are not getting the full benefit of a growing economy is that some predatory businesses continue to nickel and dime them unfairly,” state Sen. Josh McLaurin, D-Atlanta, stated in a press release.
The first measure calls for shops to ensure costs on the check in don’t seem to be upper than what’s displayed in promoting or within the retailer. The 2nd takes purpose at “misleading” advertising on TV and on-line concentrated on “vulnerable” populations — similar to older Georgians — and would bar “misleading claims” about restricted stock or temporary reductions.
While a number of Georgia trade, retail and consumer advocacy teams both declined to remark at the law or didn’t reply to requests for remark, one main retail watcher stated the measure promotes transparency and equity.
“Discrepancies between displayed prices and those charged at the cash register are common,” Jeanel Alvarado, founder & CEO of RetailBoss, instructed The Center Square in an e mail. “These pricing errors often result from human error, as store associates manually match display prices for thousands of SKUs. Despite this, no universal law requires stores to honor an advertised price if it is incorrect.
“This factor is so prevalent that Sen. Josh McLaurin has introduced two expenses to offer protection to Georgia customers from wrongly priced pieces,” Alvarado added. “The invoice is a good suggestion because it promotes transparency and equity in pricing, combating customers from being blindsided via sudden prices at checkout.”
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