The Star Wars “March to May the 4th” marketing campaign started 21 March in New York City, with new product bulletins together with toys, attire, equipment, collectables and extra. The march began with a takeover of the Empire State Building, together with a lights rite through Hayden Christensen who portrays the antagonist Darth Vader.
The spectacle used to be synched to John Williams’ The Imperial March (Darth Vader’s Theme), and culminated in a showstopping dynamic mild display displayed on the façade of the international-well-known New York landmark. The 5-minute mild display featured scenes from the Star Wars saga, with a different focal point on fan-favorite villains together with Darth Vader, Emperor Palpatine, stormtroopers and extra.
The takeover of the Empire State Building comprises interactive photograph moments, which spotlight new Star Wars client merchandise in window and observatory deck presentations. On the iconic 86th Floor Observatory, Star Wars fanatics can pose with a existence-dimension Funko Pop! Darth Vader determine with a backdrop of unrivaled New York City skyline perspectives.
To have fun the twenty fifth anniversary of Lego Star Wars, the Lego Group is that includes a museum-high quality show of existence sized Star Wars villains constructed from Lego bricks, together with six-foot tall, brick-constructed recreations of Darth Vader and Darth Maul on the construction’s eightieth ground. The construction’s iconic Fifth Avenue Lobby home windows characteristic a different Star Wars show that depicts imagery of Darth Vader, Darth Maul and stormtroopers amid an array of Star Wars products.
Select activations during the construction and inside of the Observatory Experience will stay open to the public thru 29 April.
Additionally, Hasbro and Amazon have teamed up to create a Star Wars enjoy with one thing for each and every Star Wars fan on the first ground of the Empire State Building. The immersive retail enjoy gives guests photograph alternatives with costumed characters, together with Darth Vader, and photograph backdrops that includes iconic scenes impressed through the motion pictures.
Visitors will likely be ready to take a look at the newest Hasbro Black Series helmets or wield their favorite personality’s FX Elite or Kyber Core Lightsaber grownup and child collectibles. The Hasbro and Amazon enjoy will stay open to the public thru 23 March.
“We’re excited to unveil a broad range of new products for fans of all ages with our extensive roster of licensees and retailers as we all march to May the 4th. We really brought the power of the Empire to the Empire State Building with this Star Wars takeover, creating a moment only fit for one of the strongest entertainment brands and most enduring franchises in the world,” mentioned Lucasfilm, Disney stories world logo commercialization senior vp Paul Southern.
New merchandise come with the first of 3 new Star Wars darkish aspect timepieces from Citizen Watch – STAR WARS| Citizen Imperial Stormtrooper, the LEGO Group’s Invisible Hand and Boarding the Tantive IV, at the side of merchandise from Just Play and Panasonic.
The Disney Store collections launching in the weeks main up to May the 4th together with the dated May the 4th collectible pin and tumbler, and an exhilarating assortment created in honour of the twenty fifth anniversary of Star Wars: The Phantom Menace.
Disney Store additionally introduced The Sith Apprentice: Darth Maul Legacy LIGHTSABER Set – Limited Edition, entire with mild and musical results, launching on 4 May 2024. For pictures from the event, please view our media gallery.