Side Hustle is Dallas’ latest invisible burger joint

Soon, Dallasites can order smashburgers from Side Hustle, a brand new burger joint.

Side Hustle’s invisible headquarters are within Thunderbird Pies, the Detroit-style pizza joint in East Dallas. Side Hustle is a ghost kitchen, like Thunderbird Pies as soon as used to be: a restaurant-within-a-restaurant that permits proprietor Jay Jerrier and his staff to check the burger menu by means of transport and catering with out committing to a rent.

“We’ve wanted to expand our catering options beyond pizza for quite a while,” says leader advertising and marketing officer Jeff Amador. Their corporate owns Neapolitan pizza joint Cane Rosso, which has eating places in Deep Ellum, East Dallas, North Dallas, Carrollton, Frisco, Arlington and Fort Worth; Zoli’s New York-style pizza in Addison and Fort Worth; and Thunderbird Pies in East Dallas.

They’re frank about why Side Hustle exists. “This summer has been painfully slow at almost all of our restaurants,” Amador says. Thunderbird Pies used to be the toughest hit. (Maybe other folks don’t need to devour thick and hearty pizza in 105-degree warmth?)

The hope is that including Side Hustle to Thunderbird Pies will “inject some life (and revenue) into that location after a slow first part of the year.”

Side Hustle’s 11 burgers, one rooster sandwich and 3 aspects will develop into to be had by means of DoorDash transport through the tip of September 2023. Delivery zones can be inside 5 to 7 miles of Thunderbird Pies, at 7328 Gaston Ave. in Dallas, and all burgers can be made in that East Dallas kitchen. The plan is to ship burgers in East Dallas, Deep Ellum, Uptown, downtown, Knox-Henderson and portions of Lake Highlands.

We’re just hoping the delivery drivers dress like this.

Side Hustle will even do events and catering gigs. The first time shoppers can be in a position to check out Side Hustle’s smashburgers is Friday, Sept. 22, 2023 from 5-8 p.m. at Rollertown Beerworks in Celina.

Burger fanatics received’t be stunned at this new menu concept. Zoli’s, a pizza joint, famously sells one of the most splendid burgers in Dallas. Amador notes that Side Hustle’s burgers — griddled until they’re crispy — aren’t a duplicate of the ones at their different eating places.

Side Hustle’s authentic smashburger ($11) comes with griddled onions on best and a squirt of “amped-up jalapeño thousand island” as its burger sauce.

As an ode to sibling eating place Cane Rosso’s cherished Honey Bastard pizza — plus a nod to a undeniable Texas-born chain eating place — the Whatabastard ($11) is crowned with provolone, sizzling soppressata, bacon marmalade and habanero honey. The Wolfpack ($16) seems like a hangover helper, with cheddar, hash browns, egg, bacon and avo. The Messy Jessy ($11) — give ‘em 10 gold stars for a great name — is a play on a Sloppy Joe.

Many restaurants with slim menus keep the sides simple. (Raising Cane’s involves thoughts.) At Side Hustle, your best option for fries is a curly selection, with Cajun seasoning ($6). Big Ole Onion Rings ($6) include a facet of ranch. The 3rd aspect is charred onion dip with potato chips ($6). And that’s it.

They love onions right here. Hope you’re now not on a date!

Dallas has plenty of burger joints already, and it has much more non-burger joints that promote one just right burger at the menu. Few of them are Dallas-born delivery- and catering-only fashions, alternatively.

If Side Hustle works, the corporate may in finding it an everlasting house. For now, it’s a facet hustle.

Learn when Side Hustle’s transport launches at sidehustleburgers.com. The first Side Hustle match is 5-8 p.m. Sept. 22, 2023 at Rollertown Beerworks, 412 N. Oklahoma St., Celina, right through the brewery’s 2nd weekend of Oktoberfest occasions.

For extra meals news, practice Sarah Blaskovich on X (previously Twitter) at @sblaskovich.