Shaquille O’Neal and Allen Iverson are coming back to Reebok, the corporate for which they had been signature athletes all through their Hall of Fame enjoying careers, to satisfy newly created control positions, according to Boardroom.Â
O’Neal will function president of basketball, with Iverson as his vice president. Speaking to Boardroom, Reebok CEO Todd Krinsky, who began with the corporate in 1992, the similar yr O’Neal used to be introduced aboard as a rookie with the Orlando Magic, stated the next:
“Being at the company for such a long time, one of the things I’m most proud about, is a lot of brands have relationships with their athletes and endorsers. Usually they’re giving them product in perpetuity and having them come to events and appearances. With this, we’re actually bringing two of our legacy athletes together and having them be in real management positions within our company. … It’s a new move in our industry that hasn’t been done before.”
“A big part of my role will be leveraging my network to build bridges, connect the brand with players, and help those players develop through their partnership with Reebok,” O’Neal instructed Boardroom.Â
Iverson appears to be like to spearhead participant recruitment, whilst “placing a focus on the brand’s presence in grassroots and community initiatives, and his annual “Iverson Classic” High School showcase game,” as said by way of Boardroom.Â