Sir Richard Branson’s subsequent project: fighting climate change.
The billionaire British entrepreneur introduced his newest initiative, Planetary Guardians, at a news convention Monday whilst in New York for the United Nations General Assembly.
The coalition comprises 14 global leaders who will take what they’re calling a “whole planet” strategy to “safeguard” Earth. The numerous crew comprises actor Robert Redford, activist Jane Goodall and Juan Manuel Santos, the previous president of Colombia.
“If you can’t measure something properly, you can’t fix it,” Branson instructed NBC News in a wide-ranging interview at his new flagship Virgin Hotel on Tuesday. “The idea is that we will measure the nine principal planetary boundaries every year … how many are the rainforests? Exactly where are we with climate change? Where are we with species disappearing in the world … and we can try to make sure we can push the world into trying to address them.”
Read the entire tale on NBCNews.com here.
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