Oklahoma Musicians Featured in ‘Imagine That’ Campaign to Boost Tourism

On Monday, state leaders launched a brand new promoting marketing campaign to enhance tourism. It showcased spots throughout the Sooner State and it featured Oklahoman musicians.

The Oklahoma Tourism and Recreation Department introduced the “Imagine That” marketing campaign throughout a news convention Monday morning. The marketing campaign concerned the discharge of six commercials, every one displaying households visiting varied locations throughout the state, equivalent to parks, museums, eating places and extra. The movies are slated to air on social media, streaming platforms, and sure cable markets, in accordance to a news launch.

“When you travel Oklahoma, you strengthen Oklahoma,” stated Lt. Gov. Matt Pinnell. “This campaign showcases the best of Oklahoma and demonstrates the state’s potential to a global audience. We are not just competing with 49 other states.”

Each business additionally featured an Oklahoma-based artist performing the Irving Berlin music, “Blue Skies.” One of the musicians chosen was Oklahoma City-based violinist and vocalist Kyle Dillingham.

“It’s been a dream for me for my music to be used and for my talent to be used to serve the benefit of the state of Oklahoma,” stated Dillingham. 

Dillingham, who has carried out in greater than 40 international locations and counting, stated every efficiency was his method of representing Oklahoma.

“It’s been my life’s calling and mission,” stated Dillingham.

With the “Imagine That” marketing campaign that includes his music, Dillingham was glad to signify the state in a brand new method.

“It was just a magical feeling,” Dillingham stated about being included in the marketing campaign. “The surprise that even I have each time I go somewhere new in the state of Oklahoma and discover the beauty of this place, I think, really flowed through the instruments and through the vocals.”

The Tourism and Recreation Department stated this was the primary tv marketing campaign utilizing the brand new state branding. Click here to watch all the videos online.