The luxurious store brings to existence iconic Bejeweled ebook via immersive “Retail-tainment” revel in that includes a curated collection of one-of-a-kind jewellery price just about $140 million
DALLAS , Nov. 6, 2023 /PRNewswire/ — Last week, Neiman Marcus hosted its inaugural Bejeweled Ball in Dallas, bringing the famend Bejeweled ebook to existence to create the magic for its discerning shoppers. Attendees loved an unique activation that includes prime jewellery creations from preeminent manufacturers Assael, Bayco, Boucheron, Chopard, Margot McKinney and Paul Fisher Vintage & Rare.
On show at the match was once a curated variety of the greatest diamonds, coloured gem stones, pearls, and antique collectibles price just about $140 million. Highlights come with a 218-carat diamond choker, a necklace that includes a 41-carat Australian black opal, and a 58-carat diamond bracelet.
“Our goal is to exceed our customers’ expectations and create lasting connections through unforgettable moments that only Neiman Marcus can deliver,” mentioned Ryan Ross, President of Neiman Marcus and Head of NMG Customer Insights. “The Bejeweled Ball is an opportunity to delight our most engaged customers by partnering with the world’s most desired brands to offer truly unique experiences and exclusive access.”
For greater than a decade, the Neiman Marcus Bejeweled ebook has featured exceptional items from main jewelers. It has turn out to be one of the maximum increased print automobiles in the {industry}, maintaining a robust popularity for curation, pictures, styling and comfort. As section of the store’s 2023 vacation technique, the Bejeweled ebook was once integrated as a different 80-page insert in the annual Christmas Book showcasing an in depth array of the greatest choices.
“Through the strength of our brand partner relationships, we are able to bring the world’s most venerable jewelry maisons together with true luxury customers for an unparalleled experience as part of our “Retail-tainment” strategy,” mentioned Lana Todorovich, Chief Merchandising Officer, Neiman Marcus. “The Neiman Marcus Bejeweled program offers a truly unique assortment of rarely seen pieces that ignite the extraordinary for our customers.”
As section of the store’s loyalty program, best InCircle individuals loved a multi-faceted immersive revel in starting with personal buying groceries appointments. The night commenced with a gala at Hôtel Swexan that includes a three-course dinner, dancing, and musical leisure via the Dallas Symphony Orchestra and Van Cliburn pianist, Fei-Fei Dong.
The store continues to speculate in services and products and activations to support the relationships it has with its maximum engaged shoppers in beef up of its expansion technique, Revolutionizing Luxury Experiences. Neiman Marcus invitations shoppers to buy pieces from the Bejeweled program throughout its built-in retail mannequin. As section of Neiman’s “Retail-tainment” technique, Bejeweled occasions are deliberate in choose markets throughout the nation this month.
To be informed extra about the Bejeweled program or to obtain supportive property, please seek advice from the press package here.
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ABOUT NEIMAN MARCUS:
Neiman Marcus is a Dallas-based luxurious store, offering shoppers get entry to to unique and rising manufacturers, anticipatory provider, and distinctive reviews since 1907. Each day, Neiman Marcus connects with shoppers international whilst delighting them with remarkable reviews throughout a 36-store presence in the U.S., one of the greatest U.S. e-commerce luxurious platforms, and industry-leading far flung promoting and personalization generation. From delectable eating and lavish attractiveness services and products to bespoke reviews and unique merchandise, there’s something for everybody. To stay alongside of the newest news and occasions at Neiman Marcus, seek advice from neimanmarcus.com or practice the model on Instagram, Facebook, and YouTube,
Neiman Marcus Group is a courting trade that leads with love in the whole thing we do for our shoppers, friends, model companions, and communities. Our legacy of innovating and our tradition of Belonging information our roadmap for Revolutionizing Luxury Experiences. As one of the greatest multi-brand luxurious outlets in the U.S., with the global’s maximum fascinating model companions, we’re turning in remarkable merchandise and clever services and products, enabled via our investments in virtual, knowledge and generation. Through the experience of our 10,000+ friends, we ship and scale a personalised luxurious revel in throughout our 3 aspects of our built-in retail model- in-store, eCommerce, and far flung promoting. Our NMG Way tradition, powered via our folks, combines particular person skills right into a collective power to make existence bizarre. NMG WOW (Way of Working) is the corporate’s distinctive, built-in running philosophy to do their highest paintings, complete forestall. Our flagship manufacturers come with Neiman Marcus and Bergdorf Goodman. For extra information, seek advice from neimanmarcusgroup.com.
ABOUT NEIMAN MARCUS’ BEJEWELED PROGRAM:
Neiman Marcus’ Bejeweled program showcases the store’s deep experience in the jewellery class. Since 2012, the Bejeweled ebook has celebrated dazzling creations from the global’s greatest jewellery homes. The ebook has turn out to be the maximum increased print car in the jewellery {industry}, maintaining a robust popularity for curation, pictures, styling and comfort—maximum not too long ago featured in the 2023 Neiman Marcus Christmas Book as an 80-page particular insert. Each 12 months, choose Neiman Marcus shops host interactive Bejeweled occasions to make shoppers lives bizarre. The inaugural Neiman Marcus Bejeweled Ball presented best shoppers an immersive revel in to buy a specifically curated variety of the greatest diamonds, coloured gem stones, pearls, and antique collectibles price just about $140 million.
ABOUT ASSAEL:
Assael is North America’s principal purveyor of magnificent South Sea and Akoya pearls and delightful Precious Coral, at all times responsibly sourced. From vintage strands to stylish pearl and gemstone jewellery, the title Assael guarantees a passionate dedication to high quality, craftsmanship, and repair.
ABOUT BAYCO:
Brilliant pigeon’s blood Burmese rubies. Velvety cornflower blue Kashmir sapphires. Vivid inexperienced, crystal-clear Colombian emeralds. Diamonds with the maximum remarkable intensity of colour. To curate the rarest assortment of valuable gem stones in the global is an act of devotion, endurance, and talent that may handiest be achieved via the most famed gourmand. This is an act that has turn out to be synonymous with the New York City founded High Jewelry House, BAYCO. For a long time, the quest for those bizarre gem stones has been the ethos riding BAYCO and provoking their dazzling one-of-a-kind High Jewelry creations. Each masterpiece tells a luminous story of historical past, artwork, creativity, and keenness as the earth’s final beauties are highlighted via masterful settings. Mogul technology jewels of the Maharajahs without problems mingle with modern day power to create a particular aesthetic this is inherently BAYCO, a harmonious stability of vintage and fresh. Each masterpiece is hand crafted in the New York Atelier and set with the purest gem stones of the maximum remarkable colour. What began 4 a long time in the past stays a completely impartial and circle of relatives run High Jewelry House these days.
ABOUT BOUCHERON:
Created via Frederic Boucheron in 1858, Boucheron is constructed via 4 generations of direct descendants. Visionary dressmaker and primary of the nice fresh jewelers to open a boutique on Place Vendôme, Boucheron embodies excellence in Jewelry, High Jewelry and Watchmaking. The Boucheron taste, unfastened and audacious, continues to create the classics of day after today. There are recently greater than 85 Boucheron boutiques throughout the global. Boucheron is a part of the international Luxury team Kering.
ABOUT CHOPARD:
Since its founding in 1860, Chopard has perpetuated a heritage of artisanal abilities and standard crafts via shaping fresh creations synonymous with ethics and feelings. Guided via a resolutely sure imaginative and prescient of existence, the Maison celebrates the valuable moments of achieved women and men round the global for whom watches, and jewelry are a perpetual extension of their very own Joie de Vivre.
ABOUT MARGOT MCKINNEY
Destined to hunt out the very greatest jewels in the global – Margot McKinney, an Australia-born wonderful jewellery dressmaker, attracts inspiration from nature’s colourful attractiveness, growing one-of-a-kind items that resonate with coral reefs, rainforests, and extra. Margot’s determination to her craft is aware of no limits. It’s now not extraordinary for Margot to attend 10 years to finish the best assortment of jewels to include into one bespoke piece. She has a hands-on function in settling on the gem stones, running at once with world-leading pearl farmers, miners and cutters from throughout the globe to safe uncommon and former fabrics. These uncommon gem stones are the centerpiece of her designs, making her jewellery a favourite amongst global elites, discovered in prestigious outlets international.
ABOUT PAUL FISHER VINTAGE & RARE:
Paul Fisher, Inc. is a sixth-generation global circle of relatives jewellery trade, specializing in uncommon, one-of-a-kind items and gem stones. Its wealthy heritage dates to 1850 when Julius Fischer based the corporate in Vienna, Austria, with a number one center of attention on herbal pearls. In the Nineteen Twenties, the corporate expanded its choices, delving into an array of bizarre jewellery and setting up an international presence. With workplaces in New York, London, and Geneva, in addition to a presence in Paris and Hong Kong, the corporate has turn out to be synonymous with remarkable high quality, honesty, and unwavering loyalty. Today, they aren’t handiest esteemed in the jewellery {industry} but in addition identified as concept leaders in the vintage jewellery enviornment.
SOURCE Neiman Marcus
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