The main multiplexes screening Punjabi films have come collectively to take a standrequesting the Producers Guild of India to increase the theatrical window for his or her films. The multiplexes have requested producers distributors to signal an endeavor which is able to assure that they are going to be screening Punjabi films for eight weeks earlier than it releases on OTT. For the unversedthe regional language films are sometimes given a four-week window of theatrical releaseafter which these films release on assorted OTT platforms. Howeverin the newest requestthey have requested the Producers Guild to increase it by 4 weeks.
Multiplexes request Producers Guild of India to increase theatrical window of Punjabi films from 4 to 8 weeks; ask to delay its OTT release
In a letter despatched to Producers Guild of Indiait has been defined in an announcement“An industry that has been struggling to find its feet post the pandemic to stay profitable for all parties concerned has been short-changed yet again due to a unilateral decision by the newly mergedmajor multiplexes playing Punjabi Film content. Further explaining how the decision of a 4-week window has impacted Punjabi cinema”the letter added“Punjabi films get lowest percentage shares amongst all film categories in the country. This is despite the average ticket rates being similar to those of Hindi language films. These decisionstaken in complete isolation without complete industry participation due diligencehave been made to benefit a few will end up harming all parties in the long run-affecting their film’s profitability.”
(*4*) concluded the letter.
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