When it comes to James Dolan and the New York Knicks, all of it remains within the circle of relatives. On Tuesday, Madison Square Garden Sports introduced that Sphere Entertainment will develop into the Knicks’ reputable jersey patch spouse for the 2023-24 season. Dolan is the landlord of each corporations.
Terms of the jersey patch deal weren’t disclosed, however the patch is about to debut on Wednesday when the Knicks host the Boston Celtics for their season opener. Both house and away jerseys could have the patch, in addition to follow jerseys, warm-up shirts and Knicks jerseys bought to enthusiasts at Madison Square Garden and on-line.
“The MSG family of companies has an unrivaled portfolio of premium assets, and we are committed to ensuring that the strength of our brands and unique global reach continue to benefit one another in powerful ways,” David Hopkinson, president & COO of MSG Sports, mentioned in a observation. “This pairing brings together two globally-recognized brands — a revolutionary new venue that is literally changing the way people experience live entertainment, and one of the most recognized franchises in professional sports — to create an innovative partnership at the intersection of sports and entertainment.”
The NBA’s jersey patch sponsor program has been round for the reason that 2017-18 season. The Knicks used to have a Squarespace patch, however the group didn’t have an advertiser patch final season.
Sphere, positioned simply off the Las Vegas Strip, used to be unveiled previous this yr. It is a singular song and leisure construction that stands at 366 ft tall and 516 ft vast. It took 4 years and $2.3 billion to get constructed, so it is cheap that Dolan needs his basketball group to display it off — even though the construction is around the nation.