How much do Super Bowl halftime show performers get paid?

WASHINGTON — It could appear counterintuitive, however performing on the Super Bowl for hundreds of thousands of individuals has extra in widespread with a university internship than a money-making live performance tour cease. 

That’s as a result of the Super Bowl halftime show performers don’t really get paid by the NFL to perform. 

That’s proper: Rihanna will not instantly get an enormous paycheck for her dwell efficiency at one of many most-watched occasions of the yr. 

But it isn’t fairly like an unpaid internship. While these get paid out in expertise, halftime show performers can nonetheless make an enormous revenue from the large recreation. Here’s how: 

Even and not using a examine from the NFL, performers can nonetheless get huge publicity from their halftime show singing, which results in an uptick in music gross sales and streaming. 

Last yr’s show had 5 performers: Mary J. Blige, Snoop Dogg, Dr. Dre, Kendrick Lamar and Eminem. all of them noticed a surge in music gross sales after their efficiency was watched dwell by an estimated 103.4 million people. Snoop Dogg and Blige, who both released albums days before the Super Bowl, noticed the best positive factors, with streams of their music leaping to 143% and 132% from pre-game ranges respectively, in response to Billboard.

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The improve in streams and music gross sales is even larger when the musician performing is not sharing the stage. 

For occasion, The Weeknd’s music gross sales soared by 385% within the wake of his 2021 efficiency, according to Billboard. Streaming of his songs on apps like Spotify and Apple Music elevated by round 41%.

Rihanna, for all of her fame and continued performs, hasn’t launched a brand new album since 2016 — though followers have speculated that she might launch new music for the primary time in seven years throughout or quickly after the Super Bowl. 

The halftime show publicity might additionally result in an enormous increase for Rihanna’s Fenty model. Ahead of the large recreation, the brand launched new Super Bowl merchandise to have a good time the event. 

Although they will not be placing up any cash for the performers, the NFL nonetheless has a hefty invoice paying for the bills of the halftime show manufacturing yearly. 

Even for a set that often lasts round quarter-hour, it is arguably probably the most costly performances to televise. Every mild, firework or particular impact can add 1000’s of {dollars} towards the ultimate invoice. 

That ultimate tally can typically be within the hundreds of thousands of {dollars}. For instance, Esquire reports that the 2020 performance by Jennifer Lopez and Shakira value $13 million to placed on. 

Yahoo Finance calculated Lady Gaga’s 2017 set cost a pretty penny as well: over $10 million.

The Weeknd, who carried out in 2021, doubtless offset a few of his streaming income as a result of he reportedly dropped $7 million of his personal cash for the efficiency, and though the NFL has not confirmed the whole price ticket, Forbes estimates the show might have value as much as $20 million.

NFL vp of communications Brian McCarthy told Newsweek that the league would not pay halftime performers an “appearance fee, but the artists are indeed paid union scale.” But Newsweek reported that beneath the union settlement that will’ve been about $1,000 a day for the Jennifer Lopez and Shakira Super Bowl show.