The Charlotte Hornets have introduced they’re launching a jersey patch sponsorship deal with YouTube sensation MrBeast. MrBeast, whose actual title is Jimmy Donaldson, may have his Feastables brand seem on all the Hornets uniforms for the 2023-24 season.
This marks the primary time in league historical past an NBA franchise is partnering with a social media influencer in a sponsorship deal. As a results of the brand new deal, the Feastables brand will even seem at the uniforms of the crew’s G League associate Greensboro Swarm.
“We are thrilled to welcome Feastables and North Carolina native MrBeast into our Hornets family,” Hornets Sports & Entertainment president and vp Fred Whitfield said in a press release. “We are excited to have this opportunity to introduce MrBeast’s fans to the Hornets and the Feastables brand to NBA fans around the world through our jersey patch. We are confident this innovative, new partnership will be significantly beneficial for everyone involved.”
Feastables, which manufactures chocolate stars, will even have its brand on all media backdrops for the Hornets press meetings. In addition, the corporate and the Hornets will collaborate on social media content material.
Donaldson, who’s at the beginning from Greenville, North Carolina, is assumed to have probably the most subscriptions of any content material author on YouTube, TikTok, X (previously Twitter) and Instagram with over 350 million fans.