Sunday, May 19, 2024

Gaurav on styling Beyonce: Glad to integrate India`s tradition in designs



Fashion dressmaker Gaurav Gupta says growing 3 strikingly glamorous seems for pop diva Beyonce for her ongoing international excursion was once a possibility to put forth India`s conventional designs that fantastically encapsulate the “aura and magnanimity” of the singer.

Beyonce has been on a live performance excursion since May in strengthen of her 7th studio album “Renaissance”. During her gigs in Atlanta (Georgia) and Charlotte (North Carolina) in the United States, the tune icon wore 3 outfits created through Gupta — infinity crystal bodysuit paired with crystal legging boots, a neon inexperienced Athena saree robe and the moondust crystal encrusted orbit robe.

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“We were so glad to be able to integrate the cultural appreciation of India`s traditional design with the neon green chiffon saree gown in line with our brand philosophy. And for the third look, it was all about the 70s Disco`s era that has become synonymous with the creative direction of the tour,” the couturier instructed PTI in an interview.

Gupta credited the worldwide “brown movement” for the arena paying attention to what India has to be offering.

“There`s a brown movement happening across the globe. The world is taking notice of what we have to bring to the table, how creatively we can express our heritage and what we stand for as designers. This is just the beginning,” he stated.

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Luxury communications consultancy Maison Bose, which assists designers with VIP placements, contacted the Delhi-based couturier for a design collaboration with Beyonce in March.

Gupta, who has already dressed world celebrities comparable to Lizzo, Cardi B, Megan Thee Stallion, Priyanka Chopra Jonas, Jennifer Hudson, Kylie Minogue and Olivia Culpo, stated Beyonce epitomises “hope and freedom” for him.

“Beyonce`s presence, charisma and magnanimity spreads freedom and gear in the arena. She stands for the whole lot certain and brings a real smile on everybody`s face. She spreads love and happiness which in flip conjures up me.

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“In March, through Maison Bose, when we were asked by the stylist, Karen Langley, for a design collaboration for Beyonce’s iconic world tour for her Renaissance album, we went through multiple sketches and ideas,” he stated.

While the infinity crystal bodysuit along side legging boots had been customised for the singer, the opposite two outfits had been decided on through one among her stylists, Shiona Turin, from Gupta`s Paris Haute Couture Week assortment `Hiranyagarbha.`

The technique of presenting 3 distinctly other seems that resonate with the “renaissance” theme was once a tedious one, stated Gupta.

The first customized outfit was once made in about 538 hours, whilst the second one outfit took 320 hours. The 3rd one, a hand sewn robe with over 20,000 crystals and 40,000 sequins and multitudes of glass bugle beads, was once finished in 718 hours.

“This was the first time we worked with Beyonce and her incredible team… We needed that much time to properly create the outfit… This magical collaboration was a beautiful personal moment for me, my team, and the brand,” he stated.

The Renaissance World Tour will conclude on October 1 in Kansas City, Missouri.

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