Azim Rashid’s beginnings within the music profession have been headlined by the emergence of his Dallas rap group, Nemesis within the 1980’s. That profession, main him to business radio, music, retail and life-style promotion earlier than forging a profession in music and leisure advertising and marketing.
The UNT graduate has been concerned in model technique for music icons similar to Mary J. Blige, Sam Smith, NE-YO, Katy Perry, MIGOS, Sean “Diddy” Combs, T.I., Jaden Smith, Russ, The Roots, Erykah Badu, Raphael Saadiq, The Carters (Jay-Z and Beyonce), Lil Nas X, Lil TJay, Polo G, John Legend, Tyler, Chloe x Halle, The Creator, Adele and different legendary artists and influencers.
“As a transplant of Dallas, when I got to the music business, it was definitely a foreign concept. It wasn’t New York of Los Angeles. Nobody made it from Dallas. I just kind of had that determination to make it,” Rashid stated.
He then went from in entrance of the mic, to behind it.
“Just being an African American male, let’s name a spade a spade. There aren’t many people on the prime of the enterprise particularly with the arrival of streaming, which has proven globally that hip hop and R&B is the primary style of music. You would assume that as contributors, we might have an fairness place. It’s one thing that we’re engaged on constantly,” Rashid stated.
It’s by that work he reveals others how Black music has influenced music for hundreds of years.
“Honestly, I think that’s the statement. All music is Black music. Especially here in America. We’re talking about every form of music going back to the field slaves and the call and response. Then to gospel and then to blues and jazz and then rock and roll. All American music is Black music,” Rashid stated.
In his greater than 30 years within the enterprise, one factor has been fixed, change.
“This is the first generation of kids, say 12 to 22, that all they know is digital music. They have never had to buy a CD or a piece of vinyl. Everything is in their hands. It blows my mind. The downside to that is because there is so much media and so much consumption and things vying for our attention and our eyes that a lot of stuff, especially the good stuff, doesn’t get that justice,” Rashid stated. “It’s a progression over time. Everything has become an evolution.”
He says now, he’s targeted on paying it ahead.
“I have a saying that there are five jobs in front of the mic and there are 500 jobs behind the mic. It’s part of a foundation that I have started called behind the microphone which is a passion project of mine. It’s to teach young people specifically in high school and college how to get into this business,” Rashid stated.
Lending his time and sources to charitable and civic organizations together with Alpha Phi Alpha Fraternity, Inc., The Steve and Marjorie Harvey Foundation, The Mark Cuban Heroes Basketball Center, The Living Legends Foundation, Music Business Empowerment Conference and the National Museum of African American Music.
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