The long-held custom of the Cowboy Breakfast is returning in 2024 for the first time since sooner than the COVID-19 pandemic, and going ahead, it’s going to formally be a rodeo event.
“We are very excited to now activate the official rodeo cowboy breakfast to start the celebration of our 75th Anniversary Stock Show & Rodeo,” stated Chris Derby, leader advertising officer for the San Antonio Rodeo, in a press free up.
The Cowboy Breakfast has been a convention since 1979. It was once by no means a rodeo-sponsored event however was once as an alternative regarded as the “unofficial kick-off” to rodeo season.
Now, San Antonio Stock Show & Rodeo volunteers will paintings with the Cowboy Breakfast Foundation to make it official.
The San Antonio Stock Show & Rodeo introduced that the inaugural event will be hung on Jan. 26 at 142 Gembler Road and will be a kickoff to the Rodeo BBQ Cookoff that takes position the similar weekend.
Pre-COVID, Cowboy Breakfast was once held in the car parking zone of Cowboys Dancehall and attended through about 30,000 attendees and masses of volunteers who served up unfastened breakfast.
In 2021 and 2022, there have been a lot smaller, non-public occasions with volunteers cooking breakfast for organizations and first responders. It was once canceled in 2023 after Cowboy Breakfast Foundation officers introduced that the long run was once unsure due to inflation hanging a pressure on sponsorships and investment.
Derby stated this yr’s event will fall below the rodeo’s nonprofit standing and project.
“The funds will go to fund scholarships for students in St. Phillip’s College’s Tourism, Hospitality and Culinary Arts Department as well of other educational institutions in San Antonio,” Derby stated.
Because this can be a unfastened event, the price range are raised via sponsorships of the event.
“We will also be accepting donations as part of the Kash for Kids program that the Rodeo BBQ cook-off team uses during their event,” Derby stated. “This is a participation optional program, but not forced on anyone to come out and just enjoy the free event.”
Derby stated folks can be expecting the event to glance identical to what they’ve been used to in the previous. They even plan to use a few of the similar apparatus.
” They did such a great job and it has always been known as the official kickoff event, but it was never put on by the rodeo,” he said. “Now we are excited to make this happen and carry on a great tradition they started.”
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