Chipotle Halloween 2021: Free Boorito tradition goes virtual

WASHINGTON — For the second straight yr, a dressing up will not get you a free Chipotle burrito on Halloween. The firm introduced Tuesday that it’s going to shift its twenty first annual “Boorito” celebration on-line this yr, with a number of alternatives for burrito lovers to get their repair.

Chipotle is opening a “virtual restaurant” on Roblox, an internet sport platform widespread with youngsters, the place the corporate will likely be giving out $1 million price of burritos within the days main as much as Halloween. The occasion is being held within the “Chipotle Boorito Maze.” All it’s essential do is be one of many first 30,000 prospects to log into the maze (you may want a Roblox account) beginning at 6 p.m. ET Oct. 28 and going via Oct. 31. 

The first 30,000 company every day will get a singular code to redeem on Chipotle’s web site or its app for a free burrito. But don’t fret for those who’re not one of many first 30,000 every day. Everyone will likely be allowed to make use of the code “BOORITO” on the web site or app after 5 p.m. on Halloween to get a free $5 entrée merchandise.

For the final 20 years, sporting a dressing up to one of many chain’s places would get you a free burrito on Halloween. The tradition was cancelled final yr as a result of COVID-19 pandemic. The “virtual restaurant” is the corporate’s manner of bringing the tradition again, whereas presumably avoiding lengthy Halloween traces. The Boorito Maze may also let customers gown their Roblox avatars up in Halloween costumes and provide different virtual objects for many who wish to keep within the vacation spirit.