24 Nov 2022 — The California Prune Board (CPB) is embracing the UK authorities’s newest determination to droop the UK import tariff on dried prunes. Effective from January 1, 2023, the suspension sees the removing of the 8% tariff till a minimum of 31 December 2024. It additionally follows an software led by the CPB by way of the Nut & Dried Fruit Trade Association (NDFTA) on behalf of its UK commerce members.
“Removing the tariff gives our industry a level playing field and UK trade access to premium, greater tasting prunes that will appeal to consumers,” says Esther Ritson-Elliott, director of International Marketing and Communications for the CPB.
The CPB invests considerably in advertising to boost model consciousness of its prunes within the UK, with a collection of promotional actions, together with PR, promoting and social media campaigns.
“The Board also leverages its brand ambassadors – chef and TV presenter Peter Sidwell and registered dietitian and professional nutritionist Jo Travers – to further showcase the nutritional and taste benefits of its produce,” underscores Ritson-Elliott.
A Californian crop
According to CPB, the transfer provides UK dried fruit importers higher selection.
The CPB invests considerably in advertising to boost model consciousness of its prunes within the UK.It is prone to be welcomed by importers in search of a premium high quality, underpinned by the reliability of provide California is famend for.
California provides distinctive rising situations, excessive agricultural requirements and complex harvesting and drying strategies, all of which contribute to high-quality, naturally candy prunes and make the US the world’s largest premium producer.
Nutritional highs for prunes
The dietary profile of gut-friendly California prunes has been additional underneath the highlight of late, because of the consequences their consumption can have on supporting good bone well being.
A current research by the CPB revealed the carbohydrates and polyphenols discovered within the fruit may additionally act as prebiotics.
High in vitamin Okay and as a supply of manganese, which contribute to the upkeep of regular bones, California Prunes just lately received the seal of approval from the Royal Osteoporosis Society, which awarded the California-origin dried fruit its coveted ‘Bone Health Approved’ accreditation.
The California Prunes brand can be accessible on-pack, freed from cost and underneath license from CPB, including additional high quality assurance for well being and origin-conscious customers.
Prunes may scale back fats in baked goods by 24%.
Edited by Elizabeth Green
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