rewrite this content material with complete period and stay HTML tags
Apple Inc.’s Beats by Dre has deep ties to college athletics’ identify, symbol and likeness (NIL) area. Now, the corporate is making an investment in NIL on an much more profitable degree with the brand new “Beats Elite” elegance, headlined by USC quarterback and reigning Heisman Trophy winner Caleb Williams. Texas quarterback Quinn Ewers and Michigan quarterback J.J. McCarthy also are among the 15 high-profile college football athletes to its inaugural elegance. The corporate claims this to be its greatest funding within the NIL area, even though figures for the 15 players were not launched.Â
“As we’ve worked with our initial college athletes, we’ve realized how important it is for them to have brand support at that level,” Beats’ head of sports activities advertising and marketing Aminah Charles stated in a observation. “The industry is moving toward truly empowering college athletes, so we wanted to take a bigger swing in this area.”
Other participants of the “Beats Elite” elegance come with:Â
- Cade Klubnik, QB, Clemson
- DJ Uiagalelei, QB, Oregon State
- Jalen Milroe, QB, Alabama
- Jayden Daniels, QB, LSU
- Joe Milton lll, QB, Tennessee
- Jordan Travis, QB, Florida State
- Kool-Aid McKinstry, DB, Alabama
- Malaki Starks, DB, Georgia
- Michael Penix Jr., QB, Washington
- Nick Singleton, RB, Penn State
- Sam Hartman, QB, Notre Dame
- Shedeur Sanders, QB, Colorado
Beats were concerned within the NIL area because it changed into criminal for college athletes to learn off in their logo. The headphone logo had in the past partnered with former Alabama Heisman Trophy-winning QB Bryce Young, former Texas RB Bijan Robinson and USC basketball participant Bronny James, the son of NBA famous person LeBron James. The corporate additionally began a marketing campaign in March by signing Gonzaga’s Drew Timme and Kansas’ Gradey Dick.
“This will be an annual list and we look forward to keeping an eye out for the next generation,” Charles stated.