The Ben Affleck and Matt Damon-starrer drama `Air` will get an unprecedented theatrical release for a streaming service. Amazon will release the movie, which centres on real-life shoe salesman Sonny Vaccaro and the way he led Nike in its pursuit of basketball phenom Michael Jordan, on 3,000-plus screens domestically.
Additionally, Amazon is planning an unique theatrical window that`s comparable to and even longer than these from main studios. The movie debuts in cinemas worldwide on April 5. After its unique theatrical run, the Affleck-helmed movie will launch on Prime Video, reviews Variety.
“It`s a really big swing,” mentioned one supply aware of the release plan. “It`s going to put a lot of pressure on Netflix and Apple to follow suit on their big films and how they release them.”
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As per Variety, Amazon has sky-high hopes for `Air`, which stars Matt Damon as Vaccaro, Affleck as Nike founder Phil Knight and Viola Davis as Jordan`s mom, Deloris. Jason Bateman, Chris Messina, Marlon Wayans and Chris Tucker spherical out the forged.
To assist generate buzz for the movie, Amazon plunked down greater than $7 million for a `Super Bowl` advert for `Air`. It joins an inventory of Hollywood movies that can get spots in the course of the recreation, reminiscent of Warners` `The Flash` and Universal`s `Fast X`.
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