Monday, April 29, 2024

BBC will win the TV rights for the London Marathon despite tempting bid from Channel 4


BBC will win the TV rights for the London Marathon despite tempting bid from Channel 4 – as dash star Dina Asher-Smith urges UK Athletics to take care of their foothold in London

  • BBC are set to win the race to broadcast the London Marathon from Channel 4
  • The Beeb persuaded race bosses rights ought to stay with them after C4’s bid
  • Meanwhile, Dina Asher-Smith has urged UK Athletics to maintain a London foothold
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The BBC are set to win the race to broadcast the London Marathon — and lengthen their decades-long protection of the occasion.

In February, Sportsmail revealed that Channel 4 had submitted the most compelling supply for a multi-year deal that might start with the subsequent race, which takes place on October 2.

However, it’s understood that the panicked Beeb — who’ve proven the occasion since its debut in 1981 — have now managed to influence race bosses that the rights ought to stay with them for the foreseeable future.

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BBC are set to win the race to show the London Marathon, extending decades of covering it

BBC are set to win the race to point out the London Marathon, extending a long time of overlaying it

There is a view that a lax approach, having allowed a four-year contract to lapse, opened the door for Channel 4 to present a tempting multi-year bid to broadcast the famous competition

There is a view {that a} lax method, having allowed a four-year contract to lapse, opened the door for Channel 4 to current a tempting multi-year bid to broadcast the well-known competitors

The prospect of dropping the rights was deemed ‘unthinkable’, in keeping with insiders at the broadcaster. 

There is a view {that a} lax method, having allowed a four-year contract to lapse, opened the door for Channel 4.

‘There’s an enormous deal of aid in the constructing that they’ve managed to avert a catastrophe,’ a BBC supply defined.

Meanwhile, Dina Asher-Smith called for UK Athletics to retain their foothold in the capital amid talks that could see the cash-strapped governing body sell its rights to the London Stadium

Meanwhile, Dina Asher-Smith known as for UK Athletics to retain their foothold in the capital amid talks that would see the cash-strapped governing physique promote its rights to the London Stadium

Meanwhile, Dina Asher-Smith has known as for UK Athletics to retain their foothold in the capital amid talks that would see the cash-strapped governing physique promote its rights to make use of the London Stadium.

Asher-Smith stated: ‘I all the time assume London is the centre of sport in the UK and it might be superb to essentially use the London Stadium.’

The 200metres world champion additionally confirmed she intends to contest the World Championships, Commonwealth Games and European Championships, which fall inside six weeks of one another this summer season.

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