Megastar Amitabh Bachchan’s newest commercial with the platform Flipkart has landed the latter in trouble with mobile phone outlets. In their newest Hindi advertisementwhich is a promotional marketing campaign for the upcoming festive seasonthe actor is speaking about the particular mobile phone offers which don’t seem to be to be had at the retail shops. The smartphone outlets are alleging that that is deceptive the patrons.
Amitabh Bachchan ad lands Flipkart in big trouble with mobile phone outlets; platform removes the video
The All India Mobile Retailers Association (AIMRA)which represents 150,000 mobile retailerswrote a protracted letter to the smartphone manufacturers to deal with the factor. “Our purpose in addressing you is to express our deep concern disappointment regarding the recent wave of derogatory advertisements that have been proliferating across various online platformssocial mediaprint media. These advertisements have been influencing the buying behaviour of customers through false misleading statementssuch as the one promoted by Flipkart with the endorsement of the mega starMr. Amitabh Bachchanstating’yeh Dukan per nahin milne wala’ (This will not be found in stores),” AIMRA stated in the letteras reported by means of Economic Times.
The file additionally said that the Confederation of All India Traders (CAIT)which represents 80 million retailershas written a letter to Amitabh Bachchan condemning the commercial. “We are highly disheartened to witness your recent advertisement for Flipkartwhere you claimed that deals offers are not available at shopkeepersthereby misleading influencing customers,” CAIT stated.
Both Flipkart Amitabh Bachchan have now not reacted to the marketing campaign backlash. As of nowFlipkart has made the video personal on YouTube.
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