Thursday, May 23, 2024

American Airlines sues travel company over sneaky pricing


FILE – The American Airlines brand is noticed atop the American Airlines Center in Dallas, Texas, Dec. 19, 2017. On Thursday, Aug. 17, 2023, American Airlines filed go well with in opposition to Skiplagged Inc., a travel website online that sells tickets that permit folks get monetary savings via exploiting a quirk in airline pricing, accusing the website online of deception. It threatened to cancel each and every price ticket that Skiplagged has offered.

Michael Ainsworth/AP

American Airlines is suing travel company Skiplagged for promoting unauthorized airfare tickets and advertising and marketing them as less expensive and extra inexpensive, in step with a Dallas Morning News document via Irving Mejia-Hilario. 

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Skiplagging—often referred to as hidden-city ticketing—is the observe the place vacationers guide flights with more than one stops and finish their travel at a layover reasonably than the general vacation spot, in line with the rationale presented on Skiplagged’s site. Because flights with layovers are most often less expensive, Skiplagged is in a position to display customers decrease costs.

In the lawsuit filed on Thursday, the Fort Worth-based airline alleged that the company is devious and has no authority to promote its tickets. “Every ‘ticket’ issued by Skiplagged is at risk of being invalidated,” American Airlines legal professionals mentioned in court documents bought via the Dallas Morning News. “Skiplagged also deceives the public into believing that the American fares it displays will give the consumer access to some kind of secret ‘loophole.’ But many of the fares displayed on Skiplagged’s website are higher than what the consumer would pay if they simply booked a ticket on American’s website or through an actual authorized agent of American. It is the classic bait and switch: draw consumers in with the promise of secret fares, and instead sell the consumer a ticket at a higher price.”

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While skiplagging isn’t unlawful, airways have insurance policies in opposition to it, reported David Koenig with the Associated Press. It’s best made imaginable as a result of how airways compete in pricing, relying at the period of flights. 

American Airlines stands firmly in opposition to skiplagging. Just a month in the past, the airline issued a three-year flight ban to a 17-year-old boy who used to be looking to travel from Gainesville, Florida, to Charlotte, North Carolina, via the use of a price ticket that indexed New York City as the general vacation spot.

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“If a buyer knowingly or unknowingly purchases a price ticket and doesn’t fly all the segments of their itinerary, it can result in operational problems with checked baggage and save you different shoppers from reserving a seat when they are going to have an pressing wish to travel,” an American Airlines consultant mentioned in an e mail to the Dallas Morning News.

Skiplagged’s website warns shoppers in opposition to overusing hidden-city itineraries. “Do no longer fly hidden-city at the identical course with the similar airline dozens of occasions inside of a brief period of time,” the company posted on a FAQ page. “You may disillusioned the airline, so do not do that frequently.” 

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The lawsuit claimed that Skiplagged encourages its customers to misinform American Airlines staff. “Skiplagged is aware of any price ticket it problems is in danger for invalidation, and that American may just merely cancel the price ticket if detected, so Skiplagged hides its process. It additionally tells its shoppers to cover it from American,” courtroom paperwork mentioned. 

This is not the first time Skiplagged has faced legal action. In 2014, shortly after its founding by company CEO Aktarer Zaman, United Airlines and the travel site Orbitz sued the then-22-year-old Zaman for allegedly promoting “strictly prohibited” travel and claimed it was deceptive and “unfair festival,” reported Insider’s Natalie Musumeci. Another lawsuit got here from Southwest Airlines in 2021. All 3 had been both pushed aside or settled out of courtroom, in step with Musumeci.

In a 2014 interview with CNN Money’s Patrick Gillespie, Zaman defended his company, saying he did not profit from the site and insisting he is only exposing an inefficiency in airline pricing to help more people. “[Hidden city ticketing] were round for some time, it simply hasn’t been very out there to customers,” Zaman mentioned again then.

Neither Zaman nor a company spokesperson has responded to the latest lawsuit from American Airlines.

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