AMC Theatres rolling out different ticket prices based on seating

Are you OK with craning your neck on the motion pictures to see the display screen from the entrance row? If so, you would possibly get a greater deal at AMC Theatres — however cinemagoers who like the center of the auditorium may not be so comfortable. 

AMC revealed a plan Monday to make tickets for the less-desirable seats cheaper, whereas the most well-liked seats will value extra. Select places are already utilizing the brand new pricing mannequin, whereas the remainder of AMC’s home places will roll it out by the top of 2023. 

“Sightlines at AMC” will embrace three tiers of ticket pricing, the chain stated in a news release. Most of the seats in a given auditorium would be the middle-tier “Standard Sightline,” accessible for a ticket’s typical value. 

“Value Sightline” seats embrace the entrance row, plus some accessible ADA seats. They will value lower than a typical ticket, although you may must be signed up for the chain’s free member rewards program to get the deal.

Tickets in the course of the auditorium — “Preferred Sightline” — will value you additional. Cinemagoers who pay for AMC’s “A-List” membership, which permits prospects to see a number of motion pictures per week for a month-to-month payment, will not must pay the additional payment.

Monday’s announcement did not specify the value distinction, however the brand new mannequin is already mirrored when shopping for tickets at already-participating places. One instance is AMC Lincoln Square 13 in New York City, the place a ticket to a 25-year anniversary displaying of “Titanic” prices $2 much less for “Value” seats and $2 extra for “Preferred” seats. 

The distinction can also fluctuate by showtime or auditorium; a displaying of “Magic Mike’s Last Dance” on the identical location was solely $1 additional for “Preferred” seats. 

AMC stated the brand new pricing will apply to all showtimes that start after 4 p.m. at collaborating places. The chain’s “Discount Tuesday” showings will not be affected. 

While tiered pricing by seat location is new for AMC, it is typical for a lot of stay occasions like concert events and sports activities.