Amazon is pronouncing good-bye to its clothing stores.
The corporate mentioned Thursday that it is going to shut either one of its “Amazon Style” stores positioned in Los Angeles and Columbus, Ohio, making it the newest brick-and-mortar trade deserted by means of Amazon. Both stores will shut subsequent week.
Amazon opened the primary Amazon Style retailer remaining yr at The Americana at Brand, a mall in Glendale, California. Some professionals predicted the corporate’s access may threaten conventional outlets like Macy’s and Kohl’s. But Amazon’s ambitions into physical retail haven’t all the time panned out.
Last yr, Amazon closed all of its brick-and-mortar bookstores, in addition to its 4-star retail outlets and pa up places and mentioned the transfer would permit it to be aware of different physical companies, together with Amazon Fresh and its Style stores.
Earlier this yr, Amazon mentioned it used to be shutting down some Amazon Fresh and Go stores that weren’t dwelling as much as their promise. The corporate has additionally paused enlargement on Fresh supermarkets because it targets to search out the correct formulation that can permit it to scale its trade.
On Thursday, the corporate persisted to worry its dedication to its current brick-and-mortar companies.
“Physical retail remains an important part of our business, and we’re continuing to invest in growing our grocery stores business, which spans Amazon Fresh, Whole Foods Market, Amazon Go, and third-party partnerships,” spokesperson Kristen Kish mentioned.
Amazon has already unveiled a few of the ones investments. In August, the corporate confirmed off two redesigned Amazon Fresh stores in Illinois that it says will supply extra product alternatives, low costs on extra pieces and larger comfort all the way through checkout.
The corporate will refresh another retailer in Los Angeles with the similar layout later this yr, Kish mentioned Thursday. She mentioned 50 further Whole Foods places also are in the pipeline.
Kish mentioned the e-commerce large will paintings with affected Amazon Style staff to lend a hand them to find new roles inside the corporate and supply severance to those that make a choice to depart.