A look at Complexity Gaming and Dallas Cowboys partnership

FRISCO, Texas — Across the road from the Ford Center at The Star lies the headquarters of Complexity Gaming.

If you ask founder and CEO Jason Lake about their headquarters’ positioning, it is most likely in the perfect place potential.

Spanning almost 20 years in esports, with Lake being there throughout each step, Complexity Gaming took fairly the fascinating flip when the group was bought in 2017 by a reputation identified globally, however principally by everybody within the Dallas-Fort Worth space.

Since the partnership between Complexity and the Dallas Cowboys started, the esports group has seemed at their associate as steerage for working groups and conserving group members wholesome and mentally ready.

Lake spoke to WFAA concerning the similarities he is seen between conventional sports activities and esports since he based Complexity and how working an esports group is extra than simply specializing in video video games.

“I always saw [esports] as the perfect convergence of a sporting competition and the gaming, nerd culture that I was very passionate about… I was always adamant this was the next global sport,” Lake mentioned.

“We recruit and identify perspective professionals similar to how other professional leagues do,” he added. “We take their lifestyle from the food they eat to their exercise to their medical care to their mental health to their training environments to a level never seen in any kind of video game environment.”

Lake mentioned Complexity’s amenities at The Star, which opened in 2019, have been taking after the Cowboys’ when it comes to going for the perfect.

“If you think, ‘Wow, I bet those Cowboys players have the best facilities,’ they do. The best food, they do. The best coaches, they do. The best scouts, they do… Well, so do we,” Lake mentioned.

Their amenities have areas for psychological well being breaks, participant lounges, a room that mimics the lights and sounds of huge arenas and a room for analysis and growth that appears into the science of bettering the well being and gameplay for gamers.

“We embark upon studies of the mind. And in the eyes and sleep and how nutrition affects your twitch reaction speeds,” Lake mentioned. “… We’re applying it to make sure our gamers have long careers.”

As for the continued relationship with the Cowboys, Lake mentioned he needs Complexity to set the usual for partnerships within the esports trade.

“I think, if anything, our relationship with the Cowboys is an example for other organizations that want to integrate with sporting groups on how to do it and the best practices,” he mentioned.

Wanting to defeat the “stereotype of unhealthy kids,” Lake mentioned Complexity is coaching its gamers like skilled athletes.

And with a star as its emblem and the distinctive relationship with “America’s Team,” the Complexity founder and CEO felt assured in his abstract of his group.

“We are basically the Dallas Cowboys of gaming.”