Friday, June 28, 2024

Viacom 18 wins WIPL media rights, to pay BCCI INR 951 crore


Viacom 18 has gained the media rights for the inaugural ladies’s IPL for a interval of 5 years following the public sale in Mumbai. The firm will pay INR 951 crore (USD 116.7 million approx.) for the interval – 2023 to 2027 – which BCCI secretary Jay Shah known as “massive” whereas making the announcement on Twitter.

- Advertisement -

ESPNcricinfo has discovered that solely two of the eight events that had purchased the tender had turned up for the public sale: Viacom 18 and Disney Star*. The profitable bid was for each linear TV and digital and have been offered globally, together with India.

Shah mentioned the profitable bid quantity meant a per-match worth of INR 7.09 crore (USD 866,000 approx.) over 5 years. The males’s IPL, as compared, fetched a five-year deal of INR 48,390.5 crore (USD 6.2 billion approx. on the time) in June final 12 months with a per-match worth of INR 58 crore (USD 7.43 million approx.).

- Advertisement -

“After pay equity, today’s bidding for media rights for Women’s IPL marks another historic mandate,” Shah mentioned on Twitter. “It’s a big and decisive step for empowerment of women’s cricket in India, which will ensure participation of women from all ages. A new dawn indeed!”

Shah additional mentioned the deal would “revolutionise women’s cricket” globally. “I am really thrilled that we have had such an encouraging response for a league that will revolutionise women’s cricket not just in India but across the globe,” he mentioned in assertion. “This is a commitment I had made to the board and our women cricketers and today we have taken one big leap. The broadcasters play a key role in taking the game to a wider audience and their active interest in the league is a clear indication that the Women’s Indian Premier League is headed in the right direction.”

- Advertisement -

The per-match worth of INR 7.09 crore was calculated for 22 matches per season throughout the primary three years, adopted by a potential improve to 34 matches from 2026 when the BCCI, based mostly on the efficiency of the ladies’s IPL, might take a look at including a sixth franchise.

“Women’s cricket has been on the up since a few years and the recently concluded bilateral series against Australia is a great testament to how popular women’s cricket has become in India,” BCCI president Roger Binny mentioned in a launch. “It was only apt to get our own women’s T20 league and give the fans more of women’s cricket.”

The two main variations between the sale of the boys’s and the ladies’s media rights have been that the ladies’s rights didn’t have a base worth in contrast to the boys’s, and that the boys’s rights have been break up throughout a number of classes and areas in an public sale course of that spanned three days.

The inaugural ladies’s IPL is predicted to have 5 groups, which can get 80% of the central business pool, of which the media rights constitutes a significant half.

The BCCI has shortlisted a pool of ten cities from throughout India and the 5 groups will probably be related to a metropolis every.

ESPNcricinfo had earlier reported that the homeowners of males’s IPL groups Chennai Super Kings, Kolkata Knight Riders, Rajasthan Royals, Sunrisers Hyderabad, Punjab Kings, Delhi Capitals and Gujarat Titans have been amongst these to have submitted bids for a workforce within the ladies’s IPL. The BCCI has set January 23 because the deadline to submit the technical bids for analysis. As in contrast to the media rights, the rights to personal groups could be for a ten-year interval (2023-32).

The 5 winners will probably be introduced on January 25. The bids from the teams hoping to personal groups are at present with the BCCI, in sealed envelopes.

Though official dates should not out but, it’s understood that the primary season of the ladies’s IPL will run from March 5 to 23 – earlier than the boys’s version begins. The first three seasons (2023-25) are set to have 22 matches every. Each of the 5 groups will play the opposite twice (a complete of 20 matches) within the league stage, adopted by an Eliminator between the groups that end second and third, after which a closing between the winner of the Eliminator and the table-topper. From the 2026 season, the WIPL will function 33 or 34 matches.

Viacom 18 had additionally secured the digital rights of the boys’s IPL for the subcontinent area (for INR 23,757.5 crore or USD 3.04 billion) and each the TV and digital rights throughout three international areas – Australia + New Zealand, the UK and South Africa – (for INR 1058 crore or USD 135.49 million) final June.

*ESPNcricinfo and Disney Star are a part of the Walt Disney Company



Source link

More articles

- Advertisement -
- Advertisement -

Latest article