Dive Brief:
- Saks Fifth Avenue has introduced a 40,000-square-foot men’s shopping area on the seventh flooring of its flagship retailer in New York City, the retailer introduced Friday. The area will function greater than 70 manufacturers, together with Gucci, Louis Vuitton, Dior Men and Celine.
- The space could have 19 new shop-in-shops that includes manufacturers like Balenciaga, Bottega Veneta, Burberry, Fendi and Givenchy. The retailer stated it would open an Off-White shop-in-shop in February and a Saint Laurent Paris one in March.
- Saks has additionally created “The Saks Man,” an invite-only men’s ambassador program. As a part of the initiative, the retailer will enlist influential men to advertise its advertising campaigns and product launches, make content material for its on-line viewers, and attend or host in-person or on-line occasions.
Dive Insight:
Saks is constructing out its men’s providing by a new purchasing expertise, increasing its assortment and integrating distinct high-end luxurious shop-in-shops on the seventh flooring of its flagship retailer in New York.
The retailer is debuting Celine Homme’s first shop-in-shop within the U.S. and Burberry’s first New York City idea store that pulls inspiration from its flagship retailer on Sloane Street in London. It’s additionally showcasing rising designers and new-to-Saks manufacturers on the retailer on a rotating foundation, beginning with Bode, Maison Margiela and Louis Vuitton, amongst others.
To rejoice the ambassador program launch and the menswear area debut, the retailer hosted a personal tour of the area and a cocktail social gathering with basketball participant James Harden and different “The Saks Man” ambassadors.
“Our men’s business has experienced significant growth over the past several years, and Saks continues to be the destination that shoppers look to for the latest in men’s luxury fashion,” Tracy Margolies, chief merchandising officer at Saks, stated in a press release. “While we remain focused on expanding our online offering and creating an unparalleled assortment of men’s fashion and accessories on Saks.com, our stores remain a crucial part of the Saks Fifth Avenue ecosystem. The new men’s floor in New York reinforces the power of the in-store experience and exemplifies Saks’ reputation as a fashion authority.”
In 2021, HBC, Saks’ guardian firm, determined to separate the brick-and-mortar and e-commerce businesses for Saks, Saks Off Fifth and Hudson’s Bay — a transfer that traders hoped would create worth in years to come back.
But as e-commerce corporations battle with falling demand, HBC’s digital corporations have lower their workforce. A spokesperson confirmed to Retail Dive this month that Saks.com laid off 100 employees, half of whom have been in tech, which represented 3.5% of its workers. Plus, The Bay, the e-commerce firm affiliated with Canadian division retailer Hudson’s Bay, lower lower than 2% of its company staffers, and Saks Off Fifth’s e-commerce website additionally let go of an undisclosed variety of staff.
Earlier this month, Nordstrom introduced its personal ambassador program. The retailer is collaborating with store stylists throughout its high 20 markets within the U.S. and Canada, together with New York, Chicago, Detroit and Toronto. The taking part ambassadors will spotlight the Nordstrom purchasing expertise by social media, occasions and different channels.
