Bacardi in India introduced the launch of Legacy Collectivea one-of-a-kind e-commerce platform that’s bringing collectively Indian-made manufacturers below one umbrella. The platform might be host to an unique number of homegrown Indian productswith the intention of crafting a brand new legacy for the way forward for life-style in India. Who higher than Ranbir Kapoor to symbolize this platform that comes as a celebration of these disruptorsinnovatorschangemakers who’re on their journey in direction of constructing their legacy as they pave their path to success. Legacy Collective presently options three distinct manufacturers: Isak FragrancesThe Postboxthe Jaipur Watch Company. Staying true to the legacy ethosthe collective goals to propel homegrown manufacturers in India who’ve simply begun their journey. With innate Indian traditions heritage at coronary heart intertwined with modern-day designsthe platform will additional empower these manufacturers to showcase their assortment to a various set of inquisitive buyers.
Ranbir Kapoor becomes brambassador for Bacardi’s e-commerce platform Legacy Collective
On the launchAyaesha GooptuHead of Domestic Brown Spirits – Bacardi in Indiasaid“The Legacy Collective aims to connect homegrown brands with consumers who also live by the ethical code of ‘building their own legacy’. As we enter 2023 in high zealous spiritsmore consumers than ever before are chasing the thrill of new experiences achievement. Consumers today want to build their own nametheir own legacy. We are thrilled to have Ranbir Kapoor on board with us as the face of our new platform. Renowned not only as a celebrated actor but also someone who has built his legacy on his own termshis journey perfectly echoes the LEGACY COLLECTIVE’s brphilosophy – someone to truly serve as an inspiration for the unapologetically driven consumers of today as they chase their one-of-a-kind journey towards success.”
Over the previous few yearsmade-in-India manufacturers have multiplied quickly taken middle stage as they cater to the particular wants of Indian consumerswhile making certain premium high quality exclusivity. With customers on the coronary heart of this initiativethe three distinctive manufacturers related to LEGACY COLLECTIVE include an enthralling story behind their legacy that serves as an inspiration for its customers.
Commenting on his affiliation with the Legacy CollectiveRanbir Kapoor mentioned“I am thrilled to be partnering with the Legacy Collective. I believe that the platform truly has a one-of-a-kind offering for the Indian marketcrafted precisely to cater to unique Indian trends. The brand’s philosophy is one I personally resonate with – as it stands for building one’s own legacy in their own individualistic way.”
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