Plaid Project winner draws on Seminole Tribe of Florida as ‘a direct reflection’ of FSU community

Plaid Project winner draws on Seminole Tribe of Florida as ‘a direct reflection’ of FSU community


Resilience reigns.

Delaney Brannan’s plaid sample — which she named “Resilience” in honor of the Seminole Tribe of Florida — has emerged as the winner of a contest to declare one of the best plaid design to characterize Florida State University.

The Jim Moran College of Entrepreneurship’s FSU Plaid Project impressed 10,984 on-line votes for 4 plaid creations from college students within the faculty’s Retail Technologies course. Brannan’s design topped three plaid patterns that likewise trumpeted FSU’s colours, historical past, traditions and spirit.

Delaney Brannan
“Seeing my design come to life and being able to share that with the rest of the Florida State community is more than I could have ever imagined,” says Delaney Brannan, a senior in Florida State University’s Jim Moran College of Entrepreneurship.

“It brought tears to my eyes,” Brannan, a senior within the Moran College, mentioned about profitable the competitors. “Being able to represent Florida State University with something that I created felt surreal.”

Brannan’s sample quickly will discover its means onto FSU merchandise and will turn out to be a staple of campus tradition.

Jessica Ridgway Clayton, a Moran College affiliate professor of retail and the chief of the Plaid Project, referred to as Brannan “a really hard-working student who put a lot of effort into creating a plaid she thought would resonate with the FSU community.”

Ridgway Clayton mentioned the FSU Bookstore will preserve unique rights to the sample, which implies it’ll seem on objects such as backpacks, keychains and t-shirts.

“That is the most rewarding part,” Brannan mentioned. “Seeing my design come to life and being able to share that with the rest of the Florida State community is more than I could have ever imagined.”

Ridgway Clayton created the Plaid Project for her Retail Technologies course, inspiring 26 distinctive FSU-themed patterns. Class members voted on their 13 favorites earlier than voting all through the school lower the sector to 4.

Voting lasted for about two weeks and was open to the general public.

“I am overwhelmed by the support of the FSU community for this project,” Ridgway Clayton mentioned. “We had almost 11,000 votes, which exceeded my expectations. I want to thank FSU licensing, the FSU bookstore and FSU Athletics. Their support really helped to make this project successful.”

The task required college students to develop a advertising and marketing plan that included an idea and a narrative to justify their design.

Brannan mentioned the undertaking prompted her to mirror on Florida State University, which led her to analysis the Seminole Tribe of Florida. Her analysis pinpointed 5 key traits — triumph, dedication, stability, purity and bravado.

Her plaid sample includes a colour for every attribute — garnet for dedication, gold for triumph, white for purity, pink for bravery and brown for stability.

“When I looked at the Seminole Tribe,” Brannan mentioned, “I knew it was a direct reflection of who the FSU community is — passionate, innovative and persistent individuals who embrace the university with open arms and truly take on the Seminole name.”



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