New ad campaign hopes to inspire Floridians to protect wildlife corridor

New ad campaign hopes to inspire Floridians to protect wildlife corridor


ODESSA — The Florida Wildlife Corridor consists of 18 million acres, but solely 10 million of them are literally protected. So this month, a brand new ad campaign was launched to educate Floridians on what they’ll do to assist.

Five days per week, 5 miles a day, Siobhan Villarreal’s household is strolling and rolling down the Upper Tampa Bay Trail in Odessa.

“Our family truly enjoys getting out and interacting in a safe way with the wildlife,” stated Villarreal. “We see the Osprey hunting all the time with their babies.”

However, what path customers don’t at all times perceive is that the majority of those recreation sizzling spots all through the state ultimately join with the Florida Wildlife Corridor, which stretches from Georgia to the Everglades.

“There are a lot of folks who recognize their favorite state park, their favorite beach, their favorite place to kayak, but they don’t understand how it’s connected to the big picture conservation here in Florida,” stated Jason Lauritsen, Chief Conservation Officer with the Florida Wildlife Corridor Foundation.

Lauritsen helps to educate the general public via the brand new Live Wildly Campaign.

Currently, 8 million acres of the corridor is unprotected.

“We are going to lose some parts; it’s just going to happen, 8 million acres is such a big area, and some spots just aren’t on anyone’s radar right now,” stated Lauritsen.

He’s hoping Floridians see and listen to these social media, TV and radio adverts and turn into compelled to become involved. He stated it’s up to every of us to protect our personal yard.

“We’re not creating something new. We’re protecting what’s already here,” stated Lauritsen. “I’m thrilled to see moms with their kids coming out here and enjoying the trail because that gives me hope for future generations.”

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