In addition to his son Adam, Mr. Greenberg is survived by one other son, Seth, and 4 grandchildren. Carol Greenberg died in 2017.
The bakeries had been a household enterprise. Carol labored in gross sales and high quality management, and the boys started working earlier than their tenth birthdays, folding cake, pie and cookie containers after college and on weekends at 5 containers for a penny. Their output was spectacular: The boys may every whip up as many as 1,000 containers in a day.
Adam left the corporate after highschool however Seth stayed on, working in gross sales and finally adorning truffles, although by his personal admission he lacked his father’s aptitude. “I’m just a technician,” he stated. “He was the artist.”
In 1992, Seth purchased the enterprise outright, although his mom and father continued to work there full time. For many years the elder Mr. Greenberg had been working six days per week — typically until midnight on Fridays — and he continued to take action. Seth Greenberg offered the corporate in 1995, and the household stayed on for an additional two years till the connection with the brand new house owners soured.
But earlier than the household bowed out for good, they acquired a name to make a cake for President Bill Clinton’s fiftieth birthday, in August 1996. They conceived an American flag, constructed from layers of yellow poundcake. It was a colossus, requiring 432 eggs, 96 kilos of butter, 98 kilos of sugar and 100 kilos of flour, layered with 15 kilos of raspberry preserves and topped with 15 kilos of darkish fudge glaze, and it could take two full days to organize it. (The birthday occasion was a fund-raiser, and the Greenbergs donated their creation, which might have price $4,000 at retail.)
The base of the cake was so massive, it didn’t match by the door, requiring some last-minute maneuvering, however there was an even bigger drawback: The day earlier than the get together, Seth, who was finding out for his M.B.A. at Columbia Business School, had an examination, a scheduling battle that was a neighborhood news occasion.
“I asked if the White House would send a note,” Seth instructed The New York Times for an article headlined “A Presidential Cake Is Not a Piece of Cake.” (The paper additionally printed the recipe.) “They kind of glossed over that.” He stated the Democratic National Committee volunteered to assist.
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