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NEW YORK – For former President Donald Trump, an image is price… more than $7 million.
Trump’s campaign says he has raised $7.1 million since Thursday when he was once booked at the Fulton County Jail in Georgia on fees that he illegally schemed to overturn the 2020 election in the state and changed into the primary former president in U.S. historical past to ever have a mug shot taken.
Spokesman Steven Cheung stated that, on Friday on my own, the campaign introduced in $4.18 million — its highest-grossing day so far.
The document haul underscores how Trump’s prison woes were a fundraising boon for his campaign, whilst his political operation has spent tens of millions on his protection. The mounting prison fees have additionally did not dent Trump’s status within the Republican presidential number one, with the previous president now mechanically beating his competitors through 30 to 50 issues in polls.
While Trump described his look Thursday as a “terrible experience” and stated posing for the ancient mug shot was once “not a comfortable feeling,” his campaign instantly seized on its fundraising energy.
Before he had even flown house to New Jersey, his campaign was once the use of it in fundraising pitches to supporters. Trump amplified that message each on his Truth Social website and through returning to X, the site formerly known as Twitter, for the primary time in two-and-a-half years to proportion the picture and direct supporters to a fundraising web page.
Within hours, the campaign had additionally launched a brand new line of products that includes the picture that started with t-shirts and now comprises beer Koozies, bumper stickers, a signed poster, bumper stickers and mug shot mugs.
Cheung stated that contributions from those that had bought products or donated with out prompting skyrocketed, particularly after Trump’s tweet.
The new contributions, he stated, had helped push the campaign’s fundraising haul over the past 3 weeks to with regards to $20 million. Trump in early August was indicted in Washington on felony charges associated with his efforts to overturn the results of the 2020 election within the run-up to the violent riot through his supporters on the U.S. Capitol.
At the similar time, Trump’s political operation has been burning through tens of millions of dollars on legal professionals as he battles fees in four separate jurisdictions. Recent campaign finance submitting confirmed that, whilst Trump raised over $53 million all over the primary half of of 2023 — a length during which his first two prison indictments had been was a rallying cry that despatched his fundraising hovering — his political committees have paid out a minimum of $59.2 million to more than 100 legal professionals and legislation companies since January 2021.
