TikTok Prioritizes Creators With New ‘Creator Next’

TikTok is discovering new methods to assist creators monetize their efforts at entertaining individuals.

TikTok launched a brand new characteristic on Wednesday referred to as Creator Next that lets creators on the platform get rewarded for his or her distinctive content material. Creator Next contains options like ideas, video items, and the chance for extra creators to hitch the TikTok Creator Marketplace to search out collaborations with manufacturers. 

“From those making TikTok videos ‘just for fun’ to side hustlers and those who consistently create, we know creators have different goals, motivations, and expectations,” TikTok mentioned in its announcement. 

“Designed with this in mind, the features available through Creator Next offer a variety of ways for the TikTok community to reward their favorite creators.”

The new Tips characteristic is much like different platforms like Twitter’s Ticketed Spaces, the place customers can tip their favourite creators. However, in contrast to Twitter, 100% of TikTok’s Tips go to the creator as a substitute of Twitter’s 97%, however servicing charges nonetheless apply. 

Video Gifts is one other method TikTok is giving creators extra methods to get extra engagement on their movies. Video Gifts permits customers to ship a digital present that creators can use to gather Diamonds.

TikTok explains that it “awards Diamonds to creators based on the popularity of their videos, and a key metric that TikTok uses to assess the popularity of a video is the number of Gifts sent to a creator’s content.”

While TikTok already has LIVE Gifts that may be given out when a creator goes stay, the brand new Video Gifts will permit creators to get items on their often posted movies. 

Creator Next will likely be accessible to creators over 18 who’ve not less than 1,000 video views within the final 30 days, have not less than three posts within the earlier 30 days, and meet the minimal follower necessities, which differ by area.