After the teaser launch of Shah Rukh Khan starrer Pathaanthe movie created fairly a buzz. Following thisas the makers dropped the first music‘Besharam Rang’the movie got here underneath huge assault onlinewith a hate marketing campaign being set into movement. Speaking his thoughts about the boycott name for PathaanSRK broke his silence for the first time on the matter on Thursday.
Shah Rukh Khan BREAKS silence on boycott Pathaan marketing campaign; says“Such pursuits enclose the collective narrative”
For the unversedearlier in the dayShah Rukh jetted off to Kolkata to attend the opening ceremony of the twenty eighth Kolkata International Film Festival (KIFF). While taking up the stagethe Bollywood star mentioned“The collective narrative of our times is shaped by social media. Contrary to the belief that social media will affect cinema negativelyI believe cinema has an even more important role to play now.”
King Khan continued by saying“Social media is often driven by a certain narrowness of view that limits human nature to its baser self. I read somewhere that negativity increases social media consumption thereby increases its commercial value as well. Such pursuits enclose the collective narrativemaking it divisive destructive.”
Adding furtherthe 57-year-old actor said“We haven’t been able to meet for a whilebut the world is becoming normal now. We are all happy I am the happiest. And I have no qualms in sayingthat no matter what the world doesme youall positive people in the world are ALIVE.”
His feedback got here days after Madhya Pradesh Home Minister Narottam Mishra of the BJP claimed one in all the songs in the movie confirmed a “contaminated mindset” threatened to dam its launch in the state. It all occurred as a result of Deepika Padukone wore an orange outfit in the music ‘Besharam Rang’whichaccording to its detractorsresembles the saffron that’s sacred in Hinduism.
Also Read: Shah Rukh Khan followers hoot cheer for the Pathaan star at the Kolkata airport
More Pages: Pathaan Box Office Collection
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