Natalie Martinez is The Texas Tribune’s social media editor

We have the dignity of asserting that Natalie Martinez, our star viewers producer, is being promoted to social media editor on The Texas Tribune’s viewers staff.

In the time we’ve labored collectively, we’ve been impressed with Natalie’s potential to share tales on quite a few platforms and replicate readers’ wants in her work. This is a pure subsequent step to provide her extra affect and stature to make our work and its distribution higher.

Natalie has been shaping our technique for Instagram whereas maneuvering from platform to platform with out lacking a beat. She has gained the belief of everybody she works with via her conscientious perspective on framing and information wants. She’s usually one step forward of what must occur and is proactive about providing her valued opinion on learn how to finest method distribution.

She’s obtained massive concepts and the talents to match, which is why she’s being invited to hitch the ranks of editors on the Tribune. Natalie, who got here to us from a task in misinformation analysis, additionally brings precious experience from exterior the world of journalism, which is vital as a result of we want interdisciplinary approaches to broaden our attain and higher serve the information wants of Texans.

Natalie will proceed with most of the manufacturing facets of her present function however will now play a better function in enhancing social copy and collaborating in editors’ conferences. She’ll help the fellows of their understanding of social distribution and engagement, which may have a ripple impact in different newsrooms that they go to. She will help John Hernandez in day-to-day social planning and coordination, and affect our decision-making round distribution. We’re additionally hiring one other viewers producer, and we hope Natalie’s promotion evokes that rent to dream massive.

Natalie began her new function final week. Please lengthen congratulations to her and ask her about her ambitions for Instagram: You’ll see what we imply.

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